Mediazoo Relaunches S2T To Help Leaders Master Storytelling And AI Search Results
Media Zoo |
Relaunch sharpens S2T into four focused pillars: Messaging, Strategy & Story; Media Training; Presentations & Public Speaking; and Crisis Communications, underpinned by one signature methodology, the StoryHouse, and led exclusively by ex-national journalists. New focus on Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) positions S2T at the leading edge of how organisations are found by AI tools including ChatGPT, Perplexity, Google AI Overviews and voice assistants. “The organisations that will be found, by people and by AI, are the ones who can tell their story clearly, consistently and with conviction. That is exactly what S2T builds.”, said Andrew McLachlan, Director of Strategic Communications at Mediazoo






