News from Media Zoo

    • Mediazoo Group Appoints Susan Steele As Non-Executive Director To Drive International Growth

      Media Zoo |

      The appointment is designed to accelerate Mediazoo Group’s growth strategy, with a particular focus on expansion into overseas markets, including the US. Steele brings a track record of scaling private equity and venture capital-backed technology and professional services businesses, with senior roles at IBM, Deloitte, WPP, and Linklaters and successful investor exits at Ocean Technologies Group and Cision. The Board appointment reflects the continued growth ambitions of Mediazoo Group, which is backed by BGF, the UK and Ireland’s most active growth equity investor. Giles Smith, CEO of Mediazoo Group, said: “Mediazoo offers a single, integrated proposition, bringing together behavioural science, creativity and AI to drive measurable performance. Susan has a proven track record of helping high-growth, investor-backed businesses scale in the UK and internationally, and her experience will be instrumental as we expand our reach in the US and beyond”.

    • Mediazoo Group launches Human Performance campaign to tackle the growing performance gap in organisations

      Media Zoo |

      New campaign unites Mediazoo, Uncertainty Experts and Finer Vision to help organisations build high-performing leaders, teams and cultures. The highlight of the campaign is that for the first time Mediazoo is opening its creative archive and releasing ten years of client films showing how storytelling can drive behaviour change, human performance and organisational impact. “Human performance isn’t improved by technology alone. It happens when leadership, learning, creativity and AI work together.” Giles Smith, CEO, Mediazoo Group

    • Uncertainty Experts invite leaders to uncover why their calendars are driving anxiety

      Media Zoo |

      Uncertainty Experts, who are part of the Mediazoo Group, hosts a live session to reveal overloaded calendars are biological responses to uncertainty, not productivity failures. The digital event on 14 July will combine neuroscience and workplace data to explain why uncertainty drives busyness and reactive scheduling.

    • Mediazoo Wins Two Golds at New York Festivals as Story-Led Approach Drives Global Recognition

      Media Zoo |

      Mediazoo takes two Golds at the New York Festivals, with standout work for HSBC and Tiffany & Co., recognised on the global stage at the Storytellers Gala. A big win for story-first thinking, proving that in a crowded, noisy landscape, it’s bold, human narratives that truly cut through. Fuelled by its ‘Storytelling at Scale’ proposition, the award-winning work showcases the power of combining strategic narrative with world class creative execution. “In a world saturated with content, it’s the strength of the story that sets our work apart”, says CEO, Giles Smith, at Mediazoo Group

    • Mediazoo Named UK’s Number One Internal Communications Agency by PRWeek for Third Year Running

      Media Zoo |

      Mediazoo has topped the internal communications category in PRWeek’s Top 150 league table of UK agencies for the third consecutive year Internal comms revenue grew seven per cent year-on-year to £3.9m, more than twice that of its nearest competitor in the table The agency was also ranked in the top five for ESG communications in the same PRWeek Top 150 ranking, securing fourth place “Three years at number one, and almost twice the revenue of our nearest rival, says something about the appetite for internal communication that actually changes behaviour. That is the work we are built for,” says Giles Smith, CEO of Mediazoo Group.

    • Britain is paying a £20 billion annual price for leaders pretending to know the answer

      Media Zoo |

      Two third of leaders would rather look certain and be wrong than admit doubt and get it right, new five-year study reveals • Certainty Theatre is costing the UK economy £20 billion a year, according to a new workplace report whose findings were stress-tested by senior economists. • Nearly two-thirds of leaders (65%) say they would rather appear decisive and be wrong than admit uncertainty and be right. The trend has remained consistent across five years of data covering 3,159 professionals in 25 organisations. • The pressure to project certainty is strongest below board level. Middle managers (72%) and senior leadership teams (68.9%) are most likely to admit faking confidence, compared with 46.8% of C-suite executives.

    • Mediazoo Group Launch New Series Helping Organisations Maximise the Potential of AI

      Media Zoo |

      Mediazoo is launching a YouTube series, anchored by its AI specialist business Finer Vision The new series will launch on Wednesday 6th May and has been designed to give L&D and communications teams the practical AI skills most enterprises are still missing “Most organisations already have access to the tools. The gap is in knowing how to use them well. This series shows the work, week by week,” says Giles Smith, CEO at Mediazoo Group.

    • Masterclass by the Mediazoo Group to reveal new research on uncertainty

      Media Zoo |

      Masterclass by the Uncertainty Experts, Wednesday 6th May 2026, shares explosive new research exposing the Decisiveness Crisis. Findings will include the that 65% of leaders would rather look certain than be right, even knowing it leads to worse outcomes. Attendees will walk away knowing how to dismantle false certainty, fast. “When certainty is rewarded more than outcomes, bad decisions become inevitable”, says Giles Smith, CEO at the Mediazoo Group.

    • Mediazoo Group appoints Chief Product Officer to lead AI growth

      Media Zoo |

      Mediazoo names John Gordon as Chief Product Officer as it accelerates its AI product strategy and scales Finer Vision, its new AI specialist business John brings military discipline, cyber security and enterprise engineering experience and deep AI learning expertise to the role The appointment signals Mediazoo’s commitment to building intelligent L&D products at the intersection of creativity and AI “John’s appointment is about scaling impact. Turning our AI capability into products that change how our clients learn, communicate and perform,” says Giles Smith, CEO at Mediazoo Group.

    • L&D podcast explores AI without losing creative control

      Media Zoo |

      Mediazoo releases second episode of season two of Generating... with Nothing’s AI Product and Design Lead, Sélim Benayat. The episode explores creative struggle and how to use AI without losing your own signature. “This episode raises the bar. It’s bold, human centred and unlike any AI conversation you’ll hear elsewhere,’ says Director of Strategic Communications at Mediazoo.

    • Mediazoo Climbs Into The UK Top 5 Of The EVCOM And Becomes The #1 Most Awarded Agency Of The Year

      Media Zoo |

      Mediazoo has soared into the UK Top 5 after a year of standout creativity and industry leading impact. With 17 golds across global awards, Mediazoo officially become the #1 most awarded agency of the year. “Climbing into the Top 5 and topping the awards table shows what happens when brilliant talent drives human performance every single day”, says CEO Giles Smith

    • Mediazoo Group Launches Unified Vision Designed to Give Organisations a Competitive Performance Edge

      Media Zoo |

      Mediazoo Group has unified its three specialist businesses; Mediazoo, Finer Vision and Uncertainty Experts, under one strategic vision focused on driving human performance The repositioning responds to accelerating AI disruption and workforce uncertainty, combining storytelling & creativity, behavioural science, and AI-enabled capability into one integrated performance model Together, the Group now offers organisations an end-to-end solution: building mindset readiness, delivering impactful communications and learning, and scaling capability through technology

    • Mediazoo wins Production Company of the Year

      Media Zoo |

      Mediazoo crowned Video Production Company of the Year at the 2026 Lens Awards. The creative agency brought home nine trophies, including multiple golds across HSBC UK, HSBC Global and Tiffany & Co. A standout sweep that cements Mediazoo’s reputation for bold, high‑craft, emotionally intelligent storytelling. “Technology supports our work, but people are at its heart. Made for people by people – that's how you drive human performance and that’s what this win celebrates”, said Giles Smith, CEO at Mediazoo.

    • Webinar Explores How Organisations Can Solve Resourcing Challenges in the Age of Uncertainty

      Media Zoo |

      Webinar on 24 February tackling resourcing challenges in an increasingly uncertain world. Four experts share practical, science-backed ways to unlock and activate skills. Designed for when traditional resourcing models fall short. Walk away with usable strategies for shorter delivery and long term capability. Giles Smith, CEO at Mediazoo: “If your resourcing model only works in stable conditions, it’s already out of date.”

    • Mediazoo Acquires Behavioural-Science Company Uncertainty Experts in Strategic Expansion

      Media Zoo |

      Mediazoo has acquired Uncertainty Experts, creating a first-of-its-kind L&D & Comms offering that combines deep behavioural insight with transformational learning strategy. Uncertainty Experts is a behaviour change powerhouse turning uncertainty into a superpower. Fusing science, storytelling, and unexpected lessons, their award-winning programmes help people think sharper, act braver, and lead better. Giles Smith, CEO at Mediazoo, said: “We’re redefining L&D & Comms by transforming uncertainty into psychological bravery, a solution unlike anything else on the market.”

    • Rachel Pendered of Media Zoo named among UK’s Most Ambitious Business Leaders

      Media Zoo | London |

      Rachel Pendered, Managing Director of Media Zoo has been named as one of LDC’s Top 50 Most Ambitious Business Leaders for 2020. The programme is supported by The Telegraph and celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms.

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The Human Performance Specialists Driving Human Performance in a world of AI and Uncertainty

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Benjamin Hook
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Contact Benjamin Hook