Mediazoo Group Appoints Susan Steele As Non-Executive Director To Drive International Growth
The appointment is designed to accelerate Mediazoo Group’s growth strategy, with a particular focus on expansion into overseas markets, including the US.
Steele brings a track record of scaling private equity and venture capital-backed technology and professional services businesses, with senior roles at IBM, Deloitte, WPP, and Linklaters and successful investor exits at Ocean Technologies Group and Cision.
The Board appointment reflects the continued growth ambitions of Mediazoo Group, which is backed by BGF, the UK and Ireland’s most active growth equity investor.
Giles Smith, CEO of Mediazoo Group, said: “Mediazoo offers a single, integrated proposition, bringing together behavioural science, creativity and AI to drive measurable performance. Susan has a proven track record of helping high-growth, investor-backed businesses scale in the UK and internationally, and her experience will be instrumental as we expand our reach in the US and beyond”.
07/09/26 - London: Mediazoo Group, the Human Performance Specialists and a UK-based communications and creative learning agency, has appointed Susan Steele as a Non-Executive Director, with immediate effect.
Steele joins the Board to help accelerate the Group’s next phase of growth, with a particular focus on expanding Mediazoo Group’s presence in overseas markets, including the US, as more organisations look to build the human capability that turns investment in tools and technology into real performance.
Giles Smith, CEO of Mediazoo Group, said: “Mediazoo offers a single, integrated proposition, bringing together behavioural science, creativity and AI to drive measurable performance. Susan has a proven track record of helping high-growth, investor-backed businesses scale in the UK and internationally, and her experience will be instrumental as we expand our reach in the US and beyond”.
Steele is an experienced board member and C-suite operator known for enabling rapid, profitable growth in B2B technology and services businesses. She currently serves as Chair of Filtered, the learning infrastructure platform backed by Maven Capital, and as Non-Executive Director of Mindbeat. Her career spans global talent roles at IBM, Deloitte, WPP, and Linklaters, and includes successful investor exits at Ocean Technologies Group and Cision.
Susan Steele said: “I’m excited to be joining Mediazoo Group. The offer feels genuinely unique, and it fits this moment well, as more organisations look for real capability, not just more tools, to help them perform in a world of AI and uncertainty. I’m looking forward to helping the team share that offer with more organisations, particularly in the US.”
Andy McRae Chairman of Mediazoo Group, said: “It’s a real pleasure to welcome Susan to the Mediazoo Group Board. She has sat on both sides of the table, as an operator and as a board member guiding PE and VC-backed businesses through growth and exit, and that experience gives us real confidence as we scale Mediazoo Group into a business that helps organisations perform at their best”.
Mediazoo Group is backed by BGF, established in 2011 as the Business Growth Fund. BGF is a leading European mid-market private equity and investment firm providing scale-up support to small and mid-sized businesses and is recognised as the UK and Ireland’s most active growth equity investor.