Mediazoo launches Storytelling at Scale with new spokesperson academy and sharper S2T offer
Mediazoo brings together S2T, its Centre for Story, Strategy & Training, with its Creative Studio in a single proposition that equips leaders with strategic narrative and enables teams to deliver it at scale.
In a world of more content, more channels and more noise, messages still get lost. Mediazoo's Storytelling at Scale proposition argues that the answer is not more production, but better story.
S2T, Mediazoo's Centre for Story, Strategy & Training, has consolidated from sixteen courses into five focused pillars, including a new flagship Spokesperson Academy. The team is made up of former senior journalists who cut straight to the story for clients, before a single frame is shot or word is written.
S2T's narrative work equips leaders. The Creative Studio's films enable teams. Together they deliver Mediazoo Originals, with award-winning work for HSBC, Stella McCartney, Tiffany & Co. and The Disabilities Trust, alongside AI-developed content capability Finer Vision.
“Most communications don't fail because the information is wrong. They fail because the story wasn't told. Messages get lost. Stories don't,” says Giles Smith, CEO of Mediazoo Group.
21/05/26 – London, UK: Organisations have never had more channels, more content or more pressure to communicate. Yet messages still get lost. Today, Mediazoo, The Human Performance Specialists, launches Storytelling at Scale, a new proposition built on a single argument: the answer to a noisier world is not more production, but better story.
Storytelling at Scale coincides with the relaunch of S2T, Mediazoo's Centre for Story, Strategy & Training and part of its Strategic Communications Division. S2T has consolidated sixteen training courses into five focused pillars, with a new flagship Spokesperson Academy at its core.
The five pillars are Media Training, Presentation Training, Crisis Communications, Messaging, Strategy & Story, and the new Spokesperson Academy. The Academy develops multiple confident spokespeople within a single organisation, combining message development, media training, live practice and real audience engagement into a single, integrated experience.
The S2T team is made up of former senior journalists who use their newsroom experience to cut straight to the story for clients. That instinct is codified in the StoryHouse, Mediazoo's signature methodology. A two to three-hour StoryHouse session produces a single-page narrative framework that guides PR, internal communications and brand activity, and which Mediazoo recommends as the first step in any communications programme.
Storytelling at Scale sits at the heart of how Mediazoo equips leaders and enables teams. S2T's narrative work equips leaders with the story, the message and the confidence to land it. Mediazoo's Creative Studio then shapes that story into the films and content that connect teams to purpose at enterprise scale. Mediazoo Originals, the studio's showcase work, includes award-winning films for HSBC, Stella McCartney, Tiffany & Co. and The Disabilities Trust. Alongside AI-developed content capability Finer Vision, Mediazoo produces communications built to move people, not just inform them.
Andrew McLachlan, Director of Strategic Communications at Mediazoo, said, “As former journalists, we are wired to find the story, fast. The new S2T offer is a deliberate sharpening of how we equip leaders to land their message, with the StoryHouse at the centre of every engagement. The Spokesperson Academy takes that thinking one step further, equipping not one but multiple voices inside a business to tell the story with confidence, while engaging key audiences.”
Giles Smith, CEO of Mediazoo Group, added, “Volume of content has never been higher. Connection has never been harder. Storytelling at Scale is our answer: define the narrative first with S2T, then bring it to life through the Creative Studio. It is how we equip leaders and enable teams in a single proposition. Few competitors can do both, in one place, at this level.”
More information about Storytelling at Scale can be found at https://hub.mediazoo.tv/storytelling-at-scale.