Students set creative challenges designed to test their marketing skills and deliver real-life marketing experience Competition open to both undergraduate and postgraduate students, with the Chartered Institute of Marketing (CIM) partnering with Dogs Trust Top teams will be invited to present their ideas to expert judges at live finals in March 2025
With attitudes to university beginning to change, for those who didn’t get the grades they hoped for or who don’t want to go to university, there are several routes that don’t involve a degree. As students decide on the next steps in their lives, Maggie Jones, Director of Qualifications and Partnerships at the Chartered Institute of Marketing, offers insights into some alternative options for young people.
The Chartered Institute of Marketing (CIM) has announced a new suite of qualifications, available from September 2024, providing marketers with the skills and behaviours necessary to thrive in the ever-evolving marketing landscape.
New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.
New CIM Specialist Awards provides cost effective and convenient upskilling amidst industry skills shortage; Nine credit, stackable qualifications, allow marketers to study a variety of key topics flexibly; New qualifications are Ofqual regulated at Level 6.
007 Girls from Henley Business School crowned as CIM’s ‘Marketers of the Future’ in international ‘The Pitch’ competition; Winners to share a £1,500 cash prize and each receive a one-year complimentary CIM membership; Sponsored by WeAre8, the competition challenged students to help the company tackle a real-life marketing challenge
The Pitch competition is now launched, where students are challenged to develop a creative campaign to evolve WeAre8’s social platform. Now in its twelfth year the global competition highlights the Chartered Institute of Marketing’s commitment to recognise up-and-coming marketing talent. The top ten teams will be invited to a live judging final on the 17th March 2023 to present their ideas to judges from across the industry.
Three fifths (60%) of young people consider marketing a career choice, with good salary and career progression the top incentives to enter the industry; 36% view marketing as a safer option compared to other career choices in the face of financial uncertainty; Despite young people’s eagerness, three in ten parents wouldn’t want their child working in marketing, with the industry’s reputation for wellbeing and stress levels the top reasons why.
• Marketing and Leadership MSc programme aims to address the industry’s growing skills gap • Businesses can majority fund the programme using Apprenticeship Levy funds, providing an accessible way for organisations to upskill • Programme announcement follows CIM research which found that skills amongst senior market level were lacking • Marketing and advertising agency OLIVER and parent company, Inside Ideas Group, amongst first to invest in industry-first qualification
New research from the Chartered Institute of Marketing has today revealed that the majority of marketers in the UK are limiting their work to campaigns for British audiences and many fear offending other cultures.
Majority of marketers (59%) finding it harder to predict consumer priorities, with nine in ten (91%) claiming their brand and business model will need to evolve to keep pace. Over a quarter (28%) believe their brand is out of touch with changed consumer needs. Convenience tops table of fastest-growing consumer priorities, followed by overall value for money and environmental impact tied at second place.
The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) has today released a report that finds respect amongst chartered professionals in its industries has improved in the last decade, but remains low compared to other professions.
The Chartered Institute of Marketing (CIM) has announced that a team from the University of Strathclyde has won its national student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenged student teams to raise awareness of its partnership with The Prince’s Trust in a creative way.
Today the Chartered Institute of Marketing (CIM) has announced the shortlist for its student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenges young marketers to respond to a real-life marketing challenge to become 'Marketers of the Future' - as well as winning a £1,500 cash prize and a one-year complimentary CIM membership to further their training.
Growing demand for marketing training has prompted a partnership between the Chartered Institute of Marketing and the Australian Marketing Institute. The new partnership aims to meet growing demands for marketing training for marketers in the UK and Australia, providing access to over 90+ virtual courses and will enable CIM and AMI members to take advantage of a preferential rate and allows best practice, training and resources to be shared to drive innovation within the sector.
New research shows that the marketing industry has bucked wider digital skills trends by stagnating or declining over the last 12 months. General Marketing is the only discipline to see any significant improvement, increasing by 7 per cent. Target Internet and the Chartered Institute of Marketing (CIM) are calling on the industry to prioritise the development of digital skills at all job levels.
Students challenged to develop a creative campaign to bring to life Boots and The Prince’s Trust’s Support for young people with the Chartered Institute of Marketing’s competition - The Pitch. Now in its eleventh year the global competition highlights the CIM’s commitment to recognise up-and-coming marketing talent. The top ten teams will be invited to a live judging final on the 18th March 2022 to present their idea to judges from across the industry.
One in seven (71%) 16-24 year olds (Gen Z) believe they have missed out on training opportunities due to Covid19; Over a third (36%) of students say they feel less confident in their ability since the pandemic; 35% of students have undertaken additional training amid post-pandemic job market concerns.
Chartered Institute of Marketing granted end-point level 7 assessor status; Cranfield School of Management has launched the first master’s-level Marketing and Leadership programme compatible with the senior leader standard and CIM qualifications; Follows research that highlights that the UK senior marketing community needs to upskill, as digital skills have fallen amongst heads of department.
Digital badges will become the certificates for the digital age. Badges will aid career development and recruitment, creating a competitive advantage. Marketers engaging in CPD and qualifications will now be easily identifiable for employers. Research shows 60% of marketers planning to move jobs this year. Chartered, Fellows and senior marketers will be able to differentiate themselves
Leeds Beckett University team crowned as ‘Marketers of the Future’, with each team member winning a Samsung Galaxy Note 20 and one-year complimentary CIM membership Judging panel included representatives from Samsung Electronics UK, Mintel, Preen and CIM This year, student teams were challenged to find creative ways to market Samsung’s new foldable mobile phone category to Gen Z
New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK.
Professional marketers to benefit from expert training from the UK’s lead organisation for film, television and the moving image New courses, directed by leading tutors from the BFI, will allow marketers access to the very latest in video and production techniques Marketers will also improve their management of agencies and internal creative teams
The Pitch – Students challenged to market Samsung’s new foldable technology category to Gen Z, an audience that is quickly becoming one of the world’s most powerful consumer segments. Now in its 10th year, the competition highlights the Chartered Institute of Marketing commitment to identifying and supporting up-and-coming marketing talent.
Survey from CIM and Hays has provided new insights into marketers’ views towards the workplace during the COVID-19 pandemic.
CIM offering additional support to members during tough time for the marketing sector and wider economy.
The Chartered Institute of Marketing and Hays call on employers to provide support to colleagues suffering as a result of lockdown isolation. The number of marketers rating their wellbeing as positive tumbles by half since lockdown restrictions were enforced in March
New research published today by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) has uncovered a dramatic shift in the digital marketing skills of the sector’s junior level marketers.
CIM responds to growing demand in training needs, with 38 new virtual classrooms.
A new portal will signpost communication practitioners to available roles in government and offer the opportunity to register their availability for government work. A network of communication experts will offer career and professional development guidance, alongside outplacement, mentoring and coaching support
The Chartered Institute of Marketing (CIM) has announced significant changes to its Chartered status, the marketing industry’s most prestigious accreditation.
CIM’s new ‘Digital Marketing Channels’ course is available online, with further popular courses to be added. The organisation is accelerating its online services to ensure members and customers can continue their personal development while driving revenue opportunities.
The Chartered Institute of Marketing’s The Pitch competition shortlists top ten teams.
The Chartered Institute of Marketing (CIM) announced that a new marketing apprenticeship, at Level 3 and a marketing adaptation of the current Senior Leaders Level 7 Apprenticeship, have been approved by the Institute for Apprenticeships.
Alex Aiken, Executive Director of the UK Government Communication Service discusses the development of new technology at conference held by the Chartered Institute of Marketing.
Programme will reward qualification providers and help them to enhance learning propositions, differentiate courses and stand out.
The Chartered Institute of Marketing (CIM), today announced the judging line-up for the 2020 Marketing Excellence Awards, in advance of the ceremony, which takes place on the 2nd April 2020; for the first time at The Brewery, in the City of London.
The Chartered Institute of Marketing (CIM) Scotland will host a unique event at the DoubleTree by Hilton, Edinburgh, set to explore the relationship between heraldry and branding in contemporary marketing.
The Chartered Institute of Marketing (CIM) announced today that the CIM Marketing Excellence Awards 2020 are now open for entries. The awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. 2019 winners included Britvic, Natwest and Southeastern.
The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has appointed Onalie Dissanayake to head up CIM in Sri Lanka and the Maldives and announced an enhanced volunteer membership network.
Students at Derby and Sheffield Hallam universities to get CIM recognised degrees.
CIM's new enhanced CPD platform will provide members with a new level of service. The feature rich app will empower members, enabling activities, evidence and reflections to be added at work, at home or on the move.
The Chartered Institute of Marketing (CIM) has launched a new recognition programme for marketing courses provided by universities, training providers and businesses.
The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers.