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The Chartered Institute of Marketing enhances member experience with new CPD platform

Learning NewsChartered Institute of Marketing

CIM's new enhanced CPD platform will provide members with a new level of service. The feature rich app will empower members, enabling activities, evidence and reflections to be added at work, at home or on the move.

The Chartered Institute of Marketing (CIM) has selected Agylia to develop its continuing professional development (CPD) platform, enhancing the professional knowledge, skills and personal services provided to its 30,000 members worldwide.     

CIM is the world’s leading marketing body. For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the marketing profession across the world. From October 2019, this service will be further enhanced, with CIM members able to use a highly flexible CPD solution to record activities at a touch of a button.  

The enhanced CPD platform will enable members to take ownership of their CPD record either through a desktop or mobile device. Featuring a new streamlined process for recording and tracking CPD progress, users will also be provided with key guidance on areas and disciplines to focus on.  

Kate Gardhouse, Director of Customer Experience and Operations at CIM said, “Whether our members are new to marketing or experienced professionals, CPD is a critical element of any career progression. Our new enhanced CPD platform underlines our commitment to our members, providing them with a leading service to help them improve their skills and knowledge, while keeping them abreast of the latest trends and techniques.

“To enhance the service we provide members, we reviewed a number of options in the market but decided to partner with Agylia in order to deliver a truly modern and easy-to-use CPD service. The result is a customer-centric CPD experience supported by both iOS and Android devices, enabling CIM members to access their learning and CPD content, even when offline – ensuring members can commit time to their learning and CPD activities whether they are at work, at home or travelling.”

Using the platform, CIM members will also be able to manage their CPD record - adding activities, evidence and reflections all within the CIM app. 




About CIM: 

The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance. 


CIM provides members and organisations with five key benefits:  

  • Partnership – CIM is a professional and organisational partner to support performance and career development 
  • Education – CIM allows individuals and businesses to continuously upskill 
  • Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices 
  • Connection – CIM provides access to services, expertise and peers 
  • Recognition – CIM is the global benchmark of professional competence 


For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting


About Agylia LMS: 

Agylia is a leading learning technologies company that empowers organisations worldwide to support their people with digital learning through the use of innovative learning management, continuing professional development (CPD), mobile learning and bespoke eLearning solutions.

The Agylia Learning Management System (LMS) is an agile, mobile and social solution that delivers the latest in modern learning experiences. The Agylia LMS also provides organisations with configurable and fully integrated CPD capabilities. The Agylia mobile learning Apps - for iOS and Android - enable learners to access their digital learning content anywhere - even when offline.

Using the latest production techniques and technologies, Agylia are one of the UK’s leading creators of bespoke eLearning, microlearning and digital learning content.

Find out more about Agylia by visiting