Options for those not choosing University: Marketing Qualifications
With attitudes to university beginning to change, for those who didn’t get the grades they hoped for or who don’t want to go to university, there are several routes that don’t involve a degree. As students decide on the next steps in their lives, Maggie Jones, Director of Qualifications and Partnerships at the Chartered Institute of Marketing, offers insights into some alternative options for young people.
"As those students who received their results last week take the next step in their life, it’s worth bearing in mind the popularity of studying for a marketing qualification, with research showing that three fifths, (60%) of young people consider it an option. Marketing is a flexible field that opens up a world of possibilities for the future, not least as the industry capitalises on emerging technologies like AI.
"For those who didn’t get the grades they hoped for or who don’t want to go to university, there are a number of routes that don’t involve a degree. Marketing apprenticeships provide valuable practical experience alongside theoretical knowledge. Aspiring marketers can also study professional qualifications which develop essential knowledge and open up career opportunities.
"It is vital that young people are aware of the varied pathways available to them, and we are committed to supporting initiatives that provide flexible and accessible routes into marketing careers.
"Once again, congratulations to all who have received their results. We wish you all the success, and are excited to support you on your journey. We look forward to seeing your contributions to the marketing industry."
Maggie Jones, Director of Qualifications and Partnerships, CIM