The Chartered Institute of Marketing (CIM) has today announced that the universities of Derby and Sheffield Hallam have become the first to receive recognised degree status for their business degrees, as part of the CIM Recognition Programme.
CIM’s Recognition Programme was expanded last year to allow the marketing content in university business courses to be recognised by the marketing sector’s leading professional body.
The University of Derby has received recognised status from CIM for its BA Business Management (International Business) degree and Sheffield Hallam University has gained recognised status for its BSc Sports Business Management and MSc Sports Business Management degrees.
CIM’s expanded recognition programme assesses the marketing content of non-marketing courses to ensure it meets its respected industry standards.
The expansion of the programme complements the existing CIM accredited marketing degrees, which provide students the unique opportunity to gain a professional qualification alongside their marketing and business degrees.
Maggie Jones, director of qualifications and partnerships said: “The success of the recognition programme builds on the Graduate Gateway initiative, which enables us to provide students and graduates with the unique opportunity to gain a professional qualification alongside their marketing and business degrees. This in turn creates a highly attractive offering for universities and places of higher education.
“There has been demand for universities to map their marketing content within their degrees to our recognised status. Both Sheffield Hallam University and the University of Derby set the benchmark for other leading universities to follow suit by enhancing and differentiating their learning propositions. The new programme ensures a greater level of synergy between CIM and the UK leading universities, while adding value to the qualification’s students receive. This in turn helps students achieve their professional goals.”
Christine Harrop – Griffiths, programme leader for BA Business Management (International Business) at the University of Derby said: “We are delighted that CIM has awarded our BA Business Management (International Business) degree with its recognised degree status.
"Our partnership with CIM is really valued here at our Business School of undergraduate marketing. Having this particular degree recognised for its professional marketing standards, not only highlights marketing as a critical business function but just shows that the level of marketing content within our degree, provides students the required skills needed to become today’s professional marketer.”
Marc Taylor, module leader for the marketing modules on the BSc Sports Business Management and MSc Sports Business Management at Sheffield Hallam University said:
“To be one of the first universities to have two of our business degrees given recognised status by CIM, shows that we provide our students with the skills and learning development required in marketing which they can apply to the workplace.
"Marketing is a key function that advises on solutions to drive business growth even in these uncertain times and the recognised status from CIM gives our degrees that stronger reflection of the skills and behaviours required to be that professional marketer.”
Notes to editors
List of recognised degrees to date:
University of Derby recognised degrees by CIM:
- BA Business Management (International Business)
Sheffield Hallam University recognised degrees by CIM:
- BSc Sports Business Management
- MSc Sports Business Management
Both Universities also offer fully accredited degrees offering CIM exemptions as well.
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The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.
CIM provides members and organisations with five key benefits:
- Partnership – CIM is a professional and organisational partner to support performance and career development
- Education – CIM allows individuals and businesses to continuously upskill
- Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
- Connection – CIM provides access to services, expertise and peers
- Recognition – CIM is the global benchmark of professional competence
For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.