News from Chartered Institute of Marketing

    • UK marketers warns pandemic and inflation has changed consumer expectations of brands

      Chartered Institute of Marketing |

      Majority of marketers (59%) finding it harder to predict consumer priorities, with nine in ten (91%) claiming their brand and business model will need to evolve to keep pace. Over a quarter (28%) believe their brand is out of touch with changed consumer needs. Convenience tops table of fastest-growing consumer priorities, followed by overall value for money and environmental impact tied at second place.

    • Winners announced for nationwide student marketing competition

      Chartered Institute of Marketing |

      The Chartered Institute of Marketing (CIM) has announced that a team from the University of Strathclyde has won its national student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenged student teams to raise awareness of its partnership with The Prince’s Trust in a creative way.

    • Next generation of marketers: shortlist announced for nationwide student marketing competition

      Chartered Institute of Marketing |

      Today the Chartered Institute of Marketing (CIM) has announced the shortlist for its student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenges young marketers to respond to a real-life marketing challenge to become 'Marketers of the Future' - as well as winning a £1,500 cash prize and a one-year complimentary CIM membership to further their training.

    • CIM and the Australian Marketing Institute Announce Joint-Partnership

      Chartered Institute of Marketing |

      Growing demand for marketing training has prompted a partnership between the Chartered Institute of Marketing and the Australian Marketing Institute. The new partnership aims to meet growing demands for marketing training for marketers in the UK and Australia, providing access to over 90+ virtual courses and will enable CIM and AMI members to take advantage of a preferential rate and allows best practice, training and resources to be shared to drive innovation within the sector.

    • Marketers’ digital skills stagnate and decline during the pandemic

      Chartered Institute of Marketing |

      New research shows that the marketing industry has bucked wider digital skills trends by stagnating or declining over the last 12 months. General Marketing is the only discipline to see any significant improvement, increasing by 7 per cent. Target Internet and the Chartered Institute of Marketing (CIM) are calling on the industry to prioritise the development of digital skills at all job levels.

    • Marketing students compete to raise awareness of Boots and The Prince’s Trust’s purpose-driven partnership

      Chartered Institute of Marketing |

      Students challenged to develop a creative campaign to bring to life Boots and The Prince’s Trust’s Support for young people with the Chartered Institute of Marketing’s competition - The Pitch. Now in its eleventh year the global competition highlights the CIM’s commitment to recognise up-and-coming marketing talent. The top ten teams will be invited to a live judging final on the 18th March 2022 to present their idea to judges from across the industry.

    • Learning disruptions lead to 1 in 3 students undertaking additional training

      Chartered Institute of Marketing |

      One in seven (71%) 16-24 year olds (Gen Z) believe they have missed out on training opportunities due to Covid19; Over a third (36%) of students say they feel less confident in their ability since the pandemic; 35% of students have undertaken additional training amid post-pandemic job market concerns.

    • Senior leader apprenticeship course to address the UK marketing skills gap

      Chartered Institute of Marketing |

      Chartered Institute of Marketing granted end-point level 7 assessor status; Cranfield School of Management has launched the first master’s-level Marketing and Leadership programme compatible with the senior leader standard and CIM qualifications; Follows research that highlights that the UK senior marketing community needs to upskill, as digital skills have fallen amongst heads of department.

    • CIM awards marketers with digital badges to highlight achievements and support career progression

      Chartered Institute of Marketing |

      Digital badges will become the certificates for the digital age. Badges will aid career development and recruitment, creating a competitive advantage. Marketers engaging in CPD and qualifications will now be easily identifiable for employers. Research shows 60% of marketers planning to move jobs this year. Chartered, Fellows and senior marketers will be able to differentiate themselves

    • Marketing students battle to showcase Samsung’s cutting-edge credentials for Gen Z consumers

      Chartered Institute of Marketing |

      The Pitch – Students challenged to market Samsung’s new foldable technology category to Gen Z, an audience that is quickly becoming one of the world’s most powerful consumer segments. Now in its 10th year, the competition highlights the Chartered Institute of Marketing commitment to identifying and supporting up-and-coming marketing talent.

    • Coronavirus (COVID-19): GCS offers job support to communication professionals

      Chartered Institute of Marketing |

      A new portal will signpost communication practitioners to available roles in government and offer the opportunity to register their availability for government work. A network of communication experts will offer career and professional development guidance, alongside outplacement, mentoring and coaching support

    • CIM announce industry judges for the 2020 Marketing Excellence Awards

      Chartered Institute of Marketing |

      The Chartered Institute of Marketing (CIM), today announced the judging line-up for the 2020 Marketing Excellence Awards, in advance of the ceremony, which takes place on the 2nd April 2020; for the first time at The Brewery, in the City of London.

    • Marketing Excellence Awards 2020 Open for Entries

      Chartered Institute of Marketing |

      The Chartered Institute of Marketing (CIM) announced today that the CIM Marketing Excellence Awards 2020 are now open for entries. The awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. 2019 winners included Britvic, Natwest and Southeastern.

    • New CIM programme recognises top marketing training

      Chartered Institute of Marketing | London |

      The Chartered Institute of Marketing (CIM) has launched a new recognition programme for marketing courses provided by universities, training providers and businesses.

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