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Imparta Named Top Sales Training Company by Selling Power Magazine

London, UKLearning NewsImparta

Imparta, a global leader in performance improvement across Sales, Account Management, Negotiation, Customer Success and Customer Experience has been named a Top Sales Training Companies in 2022 by Selling Power Magazine.


Today Imparta is pleased to announce that it has been included on Selling Power’s Top 25 Sales Training Companies 2022 list.

Richard Barkey, Founder and CEO of Imparta, said “Imparta is delighted to be included in the Selling Power Magazine Top Sales Training Companies list for another year.

Over recent years, salespeople have had to adapt on a continual basis, to master virtual selling, manage supply-chain issues, and ask for price increases, among many other challenges.

As a result, sales enablement and training teams have needed a more agile approach, allowing them to react quickly when new issues emerge, without having to secure budget or run a lengthy procurement process each time.

Imparta’s new Training as a Service (TaaS™) model has delivered this flexibility and allowed our clients to respond in an agile way to each new challenge. They have been able to leverage our complete, award-winning, modular curriculum, and the regular topical updates that have been so central to our mission over the last few years.

We look forward to continuing our work with our clients, and the wider sales community, through whatever new challenges lie ahead.”

According to Selling Power publisher and founder Gerhard Gschwandtner, sales training is more important than ever. The economy has shifted significantly due to inflation, Covid 19, the war in the Ukraine, shortages in supply and the emergence of new learning technologies.

“Sales training companies had to adjust in the last year,” says Gschwandtner. “Each of the sales training companies included on this list was able to pivot quickly to deliver best-in-class, engaging sales training both virtually, and in person. Their efforts and expertise helped their clients reach and exceed sales goals and decrease onboarding time in a highly challenging economy.”

The main criteria used when comparing applicants and selecting the companies to include on this year’s list were:

1.   Depth and breadth of training offered

2.   Innovative offerings (specific training courses, methodology, or delivery methods)

3.   Contributions to the sales training market

4.   Strength of client satisfaction and overall client feedback

To evaluate applicants for the list, the Selling Power team surveyed and considered feedback from over 340 clients of the applicants. Here is a brief selection of comments from their clients:

“They have a great methodology that is easy for the field to consume, and they go above and beyond to make sure their clients implement successfully and get a high ROI.”

“Our sales managers that went through the training said it was the best training they had ever received as part of a sales organization.”

“The prep work, training, and follow-up after training are all world class.”

“Outstanding, key to our sales transformation.”

“Really great people to work with. Professional and eager to work as real partners.”

“Not only is the training content excellent, but the delivery and interactivity of the sessions really help participants absorb and apply the techniques.”

Selling Power magazine editors say CROs, sales VPs, and sales enablement leaders can leverage this list to find the right sales training partner to help salespeople succeed during social distancing and remote working. See the Selling Power Top Sales Training Companies 2022 list at

About Selling Power

In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity online newsletters (, as well as videos featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 3.0 Conference, which is attended by a total of more than 4,500 sales leaders each year.

Introduction to Imparta