News stories from Insights Media in 2024
Insights Media explores the power of case studies and customer voice in B2B marketing
Insights Media | 13 Dec 2024
The final session in Insights Media's Into 2025 coffee & chat series looks at the role of case studies in showcasing an organisation's value and impact.
How to use market insights to shape your comms
Insights Media | 09 Dec 2024
Learning professionals face a lot (a lot) of challenges. One of the biggest ones is how to stand out in a noisy and crowded market. Market insights help organisations create relevant comms that connect with their audience.
Why learning brands should invest in thought leadership
Insights Media | 03 Dec 2024
Thought leadership content is more trustworthy than sales and marketing content. And it prompts buyers to rethink their challenges, which can lead to them investing in new products or services. So says research from Edelman.
Insights Media launches "Into 2025" event series to help learning brands and learning professionals stand out in the year ahead
Insights Media | 26 Nov 2024
Informal sessions aim to help learning professionals thrive in an increasingly competitive market by delivering standout thought leadership content.
Are you giving your customers what they want?
Insights Media | 31 Oct 2024
Do you know what your customers really want? Maybe you did five years ago, when they first came to you, but everything moves so fast now, their needs and wants might have changed. Customer listening is a fantastic way of helping learning, HR and talent suppliers dig beneath the surface to understand what customers think of your product, service, marketing and communications.
Insights Media publishes research report into adaptive learning
Insights Media | 03 Oct 2024
The aim of this report on Adaptive Learning is to understand how this approach and technology is transforming workplace learning experiences.
Webinar explores the leadership and management capability organisations need to thrive
Insights Media | 21 May 2024
Insights Media teams up with leadership and organisational learning expert Dr Nigel Paine to explore the future of leadership and management capability.
Report reveals who is influencing L&D’s thinking
Insights Media | 16 May 2024
Report identifies key influencers in corporate learning and development, highlighting the prominence of colleagues and peers in shaping strategies and the need for high-quality, unbiased insights in the face of increasing AI-driven content.
How learning brands can cut through the noise in 2024 - webinar recording
Insights Media | 26 Jan 2024
Webinar for L&D marketers with Rob Clarke from Learning News and Martin Couzins from Insights Media; webinar recording and slides published.