How to use market insights to shape your comms
Learning professionals face a lot (a lot) of challenges. One of the biggest ones is how to stand out in a noisy and crowded market. Market insights help organisations create relevant comms that connect with their audience.
The learning industry is under pressure from developments in genAI and the need to prove the efficacy of its solutions. Simply talking about the features and benefits of an approach or a solution is unlikely to catch the attention of your audience.
So how can learning professionals ensure their comms are meeting the needs of their audience? In this second session of its Into 2025 series, Insights Media will explore the role of external insights in shaping your thinking and the communications that will connect with your audience.
Martin Couzins, CEO, Insights Media, will be joined by Dr Nigel Paine, author of the Great Reset: Unlocking the Power of Organizational Learning, to explore:
- Why you need to understand market trends and insights
- The value of holding a mirror up to your organisation
- 10 stats to help align your communications
- How the data can shape your approach in the year ahead
“Being relevant and talking about the topics your audience cares about will drive interest in you and your brand,” says Martin Couzins. “Market insights can be used to sense check your approach and start to build a narrative that is credible and eye-catching.”
Using these insights can help shape your thinking internally too, says Dr Nigel Paine. “Organisations need to be curious and understand what’s happening in the market. What are customers excited/worried/talking about? Organisations need to embrace change and uncertainty. Tune into the world and encourage employees (at all levels) to do the same. Give them permission to explore, to try things out, to listen to what is happening externally and internally. Get them to look for the small changes and think about what they mean for your organisation and your customers before they grow into big changes. You want to be ahead of the curve, not behind it.”
The event will take place on 12 December at 12.00 GMT.
Register here.