Insights Media launches research to explore how well learning suppliers know their customers
Delivering on customer expectations drives successful and resilient learning brands. So how close are learning brands to their customers? This research aims to find out . . .
“The most important single thing is to focus obsessively on the customer,” says Jeff Bezos, CEO, Amazon, one of the most successful companies on the planet.
What’s good for Amazon, might be good for learning businesses, especially as they navigate change accelerated by technology, economic and geo-political events.
But being customer obsessed is not just about growth, it is about being able to survive and thrive through change. As Bezos says, “Focusing on the customer makes a company more resilient.”
Insights Media, in association with Simply Brilliance and Carl Learns, has launched research to find out how well learning suppliers know their customers. The 10-question survey explores topics including how well suppliers understand their customers’ challenges, how often they seek feedback and the extent to which they include customers in product development.
The research will be presented at the forthcoming event, Boosting Sales Performance Through Winning Partnerships with L&D, which is aimed at helping learning suppliers create stronger relationships with senior L&D buyers.
Alongside this research, Insights Media will present feedback from inhouse HR and learning managers about how well they think their learning suppliers know them.
Martin Couzins, CEO, Insights Media, comments, “The learning market is noisy, busy and competitive, which makes it hard to stand out from the crowd. Customer insights can help cut through showing your value and impact and why learning buyers buy you.”
Event co-organiser Alison Tansey, director and founder at Simply Brilliance, comments, “As well as knowing your customers inside out, successful learning suppliers build strong partnerships with L&D. Our event on 3 April will give the tools and techniques you need to meet the needs of modern L&D buyers.”
The survey is now live. It takes less than two minutes to complete and everyone who completes the survey will receive a report summarising the key findings. All responses will be treated in the strictest confidence and only anonymised, aggregate responses will be shared in the report.
Take the survey: http://bit.ly/3Xn6zAl
Register for Boosting Sales Performance Through Winning Partnerships with L&D: https://www.eventbrite.co.uk/e/boosting-sales-performance-through-winning-partnerships-with-ld-tickets-1229811151259