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Imparta Ranks in the Global Top 20 of Online Sales Training Companies

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Selling Power has released its first ever list featuring the Global Top 20 Online Sales Training Companies, helping B2B sales leaders select the right sales training partner in the context of Covid-19. Imparta is delighted to announce that it has received this much sought-after accolade.


Imparta is pleased to announce its inclusion in Selling Power’s 2020 list of the Top 20 Online Sales Training Companies. 

For the first time, this edition of the Top 20 list focuses specifically on the top organizations providing online sales training. The list helps B2B sales leaders select the right sales training partner to navigate ever-shifting B2B customer buying journeys in the context of Covid-19.

In addition to a rapid shift from face-to-face to virtual training, sales and service teams have needed a new skillset and approach to deal with virtual customer interactions, as well as new customer decision-making behaviours triggered by the pandemic and its economic fallout.

Richard Barkey, Founder and CEO of Imparta said:

“The Imparta team has a rich heritage in developing innovative online solutions for our clients, from our ground-breaking sales simulations, to our award-winning modular eLearning curriculum, and our i-Coach learning platformWe have provided online learning, both synchronous and asynchronous, to tens of thousands of sales people around the world over the last two decades, and this experience allowed us to respond rapidly to the Covid-19 pandemic. We have kept our clients’ training programs on track, and developed a series of business-critical online training interventions to help them manage specific challenges such as virtual selling and requests for discounts and extended payment terms. I am delighted that these capabilities have been recognized by Selling Power.”

Gerhard Gschwandtner, Founder and CEO of Selling Power, says an online-focused list is particularly relevant as Covid-19 has catalysed the shift toward virtual selling for B2B sales leaders and teams.

“Recent research from McKinsey & Company shows 90% of sales teams have transitioned to remote selling,” he noted. “Finding a sales training partner that can deliver effective learning virtually—the same way B2B sales teams are conducting business—will be crucial for leaders as they navigate the current crisis and plan for the future.”

As part of the evaluation process, the Selling Power team surveyed and considered feedback from 230 unique clients of the sales training companies that applied. Among the companies that landed on the list, here’s a brief selection of comments from their clients:

•           “Filled with valuable tools to help you achieve your goals”

•           “Game-changing for our business!”

•           “Great care in detail in the virtual content that allowed for impressive engagement”

•           “Outstanding support through-out the learning journey”

•           “Significant measurable and long-lasting value to the business”

•           “A phenomenal partner to our organization, with world-class sales skill content”

•           “Made a world of difference to the results we are seeing in the field”

See the Selling Power Online Top Sales Training Companies 2020 list at:

About Selling Power

In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity online newsletters (, as well as videos featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 3.0 Conference, which is attended by a total of more than 1,000 sales leaders each year (