News story

Imparta's Virtual Sales Academy® wins Gold in Brandon Hall Technology Awards

LondonLearning NewsImparta

Imparta, a leading global sales training provider, has won a coveted Brandon Hall Group Gold Award for Excellence in the Best Advance in the Sales Training Online Application category, for their groundbreaking Virtual Sales Academy.

The Virtual Sales Academy is an immersive, cloud-based experiential technology platform where salespeople and managers learn, refine and apply their skills. Originally designed in collaboration with Cisco for their Global Virtual Sales & Customer Success Organisation, the Academy reimagines how sales training is delivered. It is now available to meet sales training needs of all sales organisations.

"We are extremely pleased to receive such prestigious recognition for The Virtual Sales Academy. We set out to create something that genuinely achieves the full potential of e-learning in sales training, and this award is a wonderful validation of that vision. The Virtual Sales Academy represents the summation of 20 years' experience of creating simulations and running global Sales Academies, and I am very grateful for the outstanding efforts of all those involved in the Academy’s development, and the clients - especially Cisco - who have placed their faith in us", said Richard Barkey, CEO and Founder of Imparta. "Imparta is committed to helping our clients deliver training fit for the digital age and the learning preferences of millennials, and with the Virtual Sales Academy, we have reimagined sales training in a way that is lower cost than face-to-face training, but much more engaging and effective than traditional e-learning."

The Virtual Sales Academy® is an online, cloud-based Academy that delivers over 50 hours of high-impact sales skills across your sales organisation and is available 24/7. At the heart of the Virtual Sales Academy is Imparta’s proven Creating Client Value sales methodology, deployed by leading sales organisations, including Intel, the WPP Group, Cisco and Telefonica.

Brandon Hall

‘We congratulate our Technology Award winners, and also thank them for leading the way in designing and utilising technologies that empower organisations to enhance – and in some cases transform – their organisations,’ said Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards programme. ‘Our research shows that Human Capital Management technology is a primary driver of innovation, and our award-winning organisations serve as models of success.’

‘Another significant finding of our research is the importance of optimizing the employee experience as a driver of engagement and retention,’ said Brandon Hall Group CEO Mike Cooke. ‘The technology user experience plays an increasingly large role in shaping the employee experience, and these award winners are creating leading practices that deserve validation and recognition.’

A panel of veteran, independent senior industry experts and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?

  • Unique differentiators: What makes the product unique and how does it differ from any competing products?

  • Value proposition: What problem does the product solve and/or what need does this product address?

  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

For more information

Please visit the Virtual Sales Academy. If you would like to discuss the Virtual Sales Academy or Imparta’s other offerings, please contact us at or call us directly on +44 (0)20 7610 8800.