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Pareto Law and ISMM Partner to Help Professionalise Sales

Luton, UKLearning NewsInstitute of Sales Management

Pareto Law and the Institute of Sales & Marketing Management have partnered to enable Pareto trainees to receive internationally recognised sales qualifications.

Sales Training and Recruitment provider Pareto Law has now become a recognised centre by The Institute of Sales & Marketing Management (ISMM), enhancing its proposition by being able to offer sales qualifications as part of its training packages. The move will help more sales people to achieve professional qualifications as part of their career development, and recognises the high quality of Pareto Law training programs.

Ben Turner, Head of Sales for the ISMM said: “Pareto Law is a company that the ISMM are massively excited about working with, the quality of sales professional that goes through their training is highly visible with previous graduates often winning at our BESMA sales awards. The fact that these high calibre individuals can now be presented with internationally recognised qualifications is of great significance to the sales profession and further recognises the quality of these individuals.”

Pareto Law managing director Jonathan Fitchew commented: “We have built an extremely robust training portfolio for sales professionals which we know is highly effective but we were missing the third party validation that the ISMM recognition gives us. Professional selling skills are going to play a crucial role in helping companies grow in today’s challenging climate.”

The move by Pareto to engage with the qualification framework is very significant, with many of the UK’s largest companies looking to get more out of their sales trainers and to be able to benchmark the quality of their own sales professionals against national standards.

The partnership is also seen as a significant move towards increasing the number of qualified sales professionals in the UK and further helping to professionalise this integral part of any business.