Sponge Named Fosway Core Leader for Fifth Consecutive Year
Sponge is named Fosway Core Leader for fifth consecutive year and reaches top 'performance' position signalling growth in the 2026 9-Grid™ for Digital Learning.
Bristol, UK — 26/03/26 — Sponge, a leading people enablement and enterprise learning partner, today announced it has been recognised as a Core Leader in the Fosway Group’s 2026 9-Grid™ for Digital Learning for the fifth consecutive year, whilst also being positioned at the very top of the performance axis, reflecting exceptional growth and customer advocacy.
The Fosway 9-Grid™ is widely regarded as Europe’s leading market analysis model for digital learning, evaluating providers on both potential and performance. Sponge’s sustained Core Leader status underscores its strong, consistent capability in delivering impactful enterprise learning solutions. Its advancement to the highest position on the performance axis highlights the strength of its market momentum and the value it delivers to clients.
Fosway defines performance across three key dimensions:
- Customer Awareness – Visibility in the market and consistent inclusion in longlists and competitive tenders
- Customer Selection – Success in converting shortlisted opportunities into client wins
- Customer Advocacy – High levels of customer satisfaction, adoption, and long-term partnership
Sponge’s position at the top of this axis signals excellence across all three—demonstrating not only strong demand, but also the ability to win, deliver, and build lasting client relationships.
“This recognition – both as a Core Leader in our industry for five consecutive years, and in ‘performance’ is a powerful validation of the work we do with our clients,” said Adam Poulter, CEO at Sponge. “It reflects both the strength of our offering and, critically, the success our clients achieve through our partnership.”
Over more than 20 years, Sponge has become the people enablement partner of choice to 43% of the Interbrand Global 100, one in 10 Nasdaq companies, and a third of Europe’s Fortune 500. Supporting leaders responsible for high-stakes transformation, Sponge delivers targeted shifts in behaviour, culture, and capability through engaging, memorable learning experiences.
Fosway notes that Core Leaders demonstrate a strong suite of capabilities, with a particular emphasis on enterprise win rates, customer delivery, and advocacy. Sponge’s latest positioning reinforces its differentiated approach and its ability to translate learning into real-world impact at scale.
“We’re incredibly proud of the long-term relationships we’ve built with our clients,” added Poulter. “Being recognised not just for our capability, but for the outcomes and experiences we create, is what matters most.”
Sponge is a global leader in enterprise learning, helping organisations translate strategy into action, through innovative enablement solutions. With over two decades of experience and a long pedigree of creative excellence, Sponge partners with some of the world’s most recognised brands to offer their people something unforgettable.