News story

Sponge launches new vision of 'unforgettable learning' to mark ambitions as a full-service brand

Bristol, UKLearning NewsSponge

New brand promise underpinned by expert consultancy service and cutting-edge data analytics platform.


Bristol, UK - January 24, 2023 – Global digital learning developer Sponge is announcing a new brand promise that will revolutionise its delivery of digital learning and fulfil its mission to “make learning unforgettable”. 

Long-known to the learning industry as a leading bespoke digital learning partner, Sponge has spent the last three years broadening its portfolio with the aim of becoming a ‘full-service provider’. Now, the industry stalwart will unify all its learning products and services under one Sponge brand, with a new website that launched today. 

Adam Poulter, Sponge’s CEO, explained: “This new organising vision reflects what we believe is going to be the difference between success and failure for learning brands as the industry matures. With the rise of digital fatigue andan increasing saturation of mediocre learning – we are focusing on delivering a premium learner experience, with outstanding content always at its core.  

“Sponge is in a unique position to do this – our pedigree as a creative services brand means we always put the content experience first. After recent expansion, we add to that a market leading software engineering function and new product and service streams. With ‘unforgettable learning’, we mark the bringing together of our long history of cutting-edge quality content, with a newly widened range of platforms, consultancy, and analytics.” 

This brand evolution follows the learning provider’s recent introduction of an L&D consultancy arm and a new data-driven analytics tool, the Learning Performance Platform, to their growing portfolio. 

Poulter continued: “Over the past 12 months, Sponge has transitioned from four distinct offerings into one. Over the next five years, our ambition is to deliver unforgettable learning experiences at a greater scale than ever before to cement our status as the premium global developer of digital learning.” 

Sponge’s new brand promise will demonstrate its ability to provide full, joined-up solutions to any learning challenge. With science-backed bespoke content, a sophisticated data-led approach and a full-service wrap of technology and consultancy expertise all under one roof, Sponge is uniquely capable of creating unforgettable learning experiences for the biggest brands in the world.