Investing in analytics: Louise Pasterfield, Sponge

Louise Pasterfield from Sponge talks about the acquisition of Bolt, a specialist provider of learning analytics, into their group of learning provider businesses and about the the complexity of choice facing customers buying digital learning services.

“We now have a sister company, Bolt, an excellent analytics platform to really support our custom elearning. People have been talking about it for a few years; the reality is that we can now use data to give us some real insights in to what is happening with learners, what is happening to learners around the world, what they are struggling with,” explains Louise Pasterfield, Founder and Managing Director, Sponge.

She added: “We have a very strong proposition for our clients who are seeking this sort of evidenced-based learning, the ROI, how it is affecting the business and how they can continuously improve.”

Louise Pasterfield's interview with Learning News was recorded at LT2020 before the current lockdown restrictions. Watch all of the Learning News interviews from LT2020.