Sponge founder discusses the evolving learning market

Louise Pasterfield, Founder and Managing Director of Sponge, talks to Learning News about the evolving learning market, the increasing range of learning types Sponge develops, Sponge’s focus on talent acquisition and the learning provider’s expansion into further European markets. 

Louise talks about the significant evolution in the learning market and how Sponge is developing blended programmes with greater complexity using multiple media types, such as video, animation, games and elearning modules and how Sponge has created the new role of Learning Experience Director to help deliver the greater complexity that clients now demand.

Louise cites talent acquisition as one of the significant challenges and where a great amount of Sponge’s focus now lies, to recruit the diverse talent level of experience needed and how Sponge has also invested in a graduate academy, recruiting directly from the graduate talent pool, to develop skills in house.

Watch Louise Pasterfield’s interview here on Learning News and check out all of Learning News’ interviews with learning providers’ CEOs.