The partnership is one element of the strategy to ‘Open Up Avon’ and unleash the potential of the brand and business model. The new training platform will revolutionise the way Representatives experience training as Avon transforms into a digital-first, social selling, fast-beauty brand.
The platform will deliver engaging content to fuel Representatives’ earnings potential and thereby retention. Training delivered through the platform will include a wide range of topics, from beauty tutorials and skincare science to marketing and sales skills. Avon aims to reach millions of women with a mix of blended training to help them learn new skills and build their Avon businesses.
Miguel Fernandez, President Global Sales, said: “Our Avon beauty entrepreneurs are the heart of our business and it’s crucial that we provide them with digital and mobile-first tools to open up their potential learnings and earnings power. This is a core element of Avon’s transformation plan, and as we have recently reported, we’re seeing early signs of the positive impact new digital tools and increased training can have on our Representatives’ sales.
“In today’s world of ready access to technology, our new relationship with Fuse will enable us to deliver training tools to our global network of Representatives in a form that enables them to learn on their own terms as they grow and thrive with Avon. We are opening up Avon to better serve our customers and support our Representatives. When she succeeds, we succeed.”
Following an extensive procurement process, Avon selected Fuse for its ability to create a globally scalable learning platform. Fuse’s learning platform allows companies to create, curate and share content to facilitate seamless learning, knowledge sharing and communication. The platform is built with learners in mind and achieves employee engagement rates up to 100x higher than among legacy corporate learning providers.
Founder and CEO at Fuse Universal, Steve Dineen, added, “I’m really excited to welcome everyone at Avon to the Fuse Family. As a business going through a huge digital transformation, I am proud that we have been entrusted to support Jan and the team in achieving their goals. Avon's business is remarkable and touches millions of customers every day, and their people need to be armed with the latest knowledge on their products and services, as well as being able to share best practice with other representatives around the world in order to stay ahead of the competition.
The platform has already successfully been piloted in South Africa and will now roll out to Avon’s key territories this year, starting with the UK, South Africa and Avon’s largest markets in Latin America.
For 130 years Avon has stood for women: providing innovative, quality beauty products which are primarily sold to women, through women. Millions of independent sales Representatives across the world sell iconic Avon brands such as Avon Color and ANEW through their social networks, building their own beauty businesses on a full- or part-time basis. Avon supports women’s empowerment, entrepreneurship and well-being and has donated over $1billion to women’s causes through Avon and the Avon Foundation. Learn more about Avon and its products at www.avonworldwide.com. #Stand4Her