News story

Fuse Universal announces John Freshwater as Chief Sales Officer

LONDON, UKLearning NewsFuse Universal

Market leading next-generation learning provider, Fuse Universal (Fuse) today announce that John Freshwater has joined the Fuse executive team as Chief Sales Officer.

John Freshwater, Chief Sales Officer at Fuse Universal
John Freshwater, Chief Sales Officer at Fuse Universal 

John joins Fuse with a wealth of sales and leadership experience from some of the world leaders in learning including Mind Gym, HCI (Human Capital Institute) and Insights.


Having secured its second round of funding earlier in 2018 Fuse continues to invest both in people and technology to support in growing their brand to further reaches of the globe. Their client base of over 100 businesses and organisations is now represented with offices and partners in the UK (Head Office), South Africa, Australia and Denmark.

John, Steve and the Fuse Universal team will be on hand in person at their 2018 Networking Soirée event in London on 15th November - free tickets for the evening are available.

On joining the team, John stated:

“I am absolutely thrilled to be joining Steve and the Fuse team - having known them for a number of years it’s great to be part of the family. The passion Fuse shows in challenging the status quo in the learning industry is really quite special - something that has been clearly recognised by their growing customer base. For me personally, it is not often that one gets the opportunity to join such a fast-growing business and team and I look forward to leading the sales area and supporting the business continue to grow and expand in markets throughout the globe.”

Fuse Universal Founder and CEO, Steve Dineen added:

“We are really excited that John has joined Fuse; his customer-centric approach to relationships will allow us to continue to mature and expand our client base, especially within the APAC and Americas markets. Having John as part of our senior leadership team is super exciting as his experience, energy, skills and passion will allow our sales team to continue to evolve as well as providing huge contributions to the strategic direction of the business.”