2025 Fosway 9-Grid™ for Digital Learning
Digital learning market feels continued effects of economic uncertainty as buyers look for further proof of ROI, 2025 Fosway 9-Grid™ for Digital Learning finds.
London, 26 March: Fosway Group’s latest analysis of the digital learning market, the 2025 Fosway 9-Grid for Digital Learning, reveals a market experiencing limited growth, as most learning budgets flatline or decrease. In turn, vendor sales cycles are also becoming longer, as customers look to optimise their existing contracts rather than expand into new areas of service, and the global political climate is compounding the uncertainty.
And yet, the 2025 Fosway 9-Grid for Digital Learning also shows that the fact the need to demonstrate value is becoming increasingly popular means that features such as performance analytics are now an essential element of functionality and can help ‘sell’ digital learning as an indispensable part of your people strategy provided the agreed measures of success are met. As the report states, a ‘more mature and focused buying behaviour’ is being encouraged in this approach to value.
Myles Runham, Lead Analyst on the research, commented, “2024 was another difficult year in the digital learning market. The pressure to demonstrate that learning counts sharpened, and vendors are working hard to show how they can contribute for their customers. The market is still very active however - skills needs are a major driver and the ability to practice, rehearse and gain feedback is shaping solutions. And, of course, investment in AI is universal.”
Again, AI is a constant thread on all roadmaps. In a sense it is now unremarkable. But it is reshaping the industry, constantly. As the latest report states: The trend of the last decade and more towards quicker and lower cost content creation has been supercharged by the arrival of AI technologiestask automation is impacting instructional design teams, reshaping the roles needed, expectations of productivity and resource planning decisions.
As well as the 9-Grid for Digital Learning, which is a market analysis of solutions that provide content and resources, Fosway Group also produces the 9-Grid for Learning Systems, which concentrates on the platforms that power that content and those resources.
The full 2025 9-Grid for Digital Learning report can be downloaded online now from https://www.fosway.com/9-grid-2/digital-learning/.
Fosway’s David Wilson and Myles Runham will take questions on the research in a live online ‘Ask The Analyst’ session on 29 April 2025. Register for your free place here. Places are allocated on a first come, first served basis.