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2023 Fosway 9-Grid™ for Talent Acquisition explores the potential of AI

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Fosway Group, Europe’s #1 HR industry analyst, has released its new 2023 9-Grid™ for Talent Acquisition. Despite the recessionary pressures on organisations, the talent acquisition (TA) market in Europe remains resilient. However, this research reveals a new wave of market disruption as specialist technology providers put pressure on TA suites, who were themselves disrupting the market only a few years ago.


The research finds that TA Specialists are heavily disrupting the market with new capabilities in intelligence, automation and experience. Advances in Artificial Intelligence (AI) are accelerating this disruption further and transforming both the application process as well as how organisations attract, hire, assess, select, onboard, and develop their staff.

The 2023 report highlights other key TA market trends, including preparation for the next Great Resignation, the battle between HCM, TA suites and specialists, the evolution of the technology ecosystem and increasing investment in Eastern European talent. The report also explores solution trends, including the growth in generative AI solutions, developments in programmatic advertising and interview management, as well as innovation in assessment and onboarding.

AI’s impact continues to be felt across talent acquisition as vendors adopt solutions such as ChatGPT. As a result, almost every vendor is trying to rethink their entire TA experience and reassessing the relevance of traditional hiring tools such as cover letters and CVs.

“Innovation is having a huge impact on talent acquisition technology,” said David Wilson, CEO, Fosway Group. “And it is speeding up. In only three years we have seen a big leap forward in what vendors are able to provide their customers. This is reflected in this year’s 9-Grid™ which sees the addition of eight new TA Specialists. The pace of change provides corporates with the opportunity to build TA technology ecosystems that deliver increasing value and impact.”

The Fosway 9-Grid™ for Talent Acquisition provides market and solution insights for buyers in the European talent acquisition market at a time of accelerating change and innovation. With buyers facing more choice than ever before, Fosway’s analysis provides an assessment of solutions based on whether they are part of a talent acquisition suite, or a specialist focused on certain parts of the recruitment process such as candidate experience, CRM, employee referrals and onboarding.

The research is created with input from Fosway’s Corporate Research Network of more than 250 organisations. Its aim is to demystify the supply options available to organisations and help HR teams make better buying decisions when it comes to investing in their technology solutions.

Lead analyst on the 2023 9-Grid™ for Talent Acquisition, Sven Elbert, added, “In last year’s 9-Grid™ report we highlighted the growing importance and impact of AI in the recruitment process. The arrival of generative AI technologies will accelerate these developments further.  To benefit from these technologies, corporate buyers must understand the opportunity and how to best integrate them into their ecosystem. Why? Because there is a huge opportunity to transform the TA experience.”

The full report can be downloaded online now.

Fosway’s David Wilson and Sven Elbert will take questions on the research in a live online ‘Ask The Analyst’ session on 13 June 2023. Register for your free place now. Places are allocated on a first come, first served basis.