News stories from Chartered Institute of Marketing in 2021

Age divide in marketing training adding to significant digital skills deficit

Chartered Institute of Marketing | 15 Feb 2021

New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK.

Chartered Institute of Marketing and BFI partnership recognises filmmaking as key skill for modern marketers 

Chartered Institute of Marketing | 15 Feb 2021

Professional marketers to benefit from expert training from the UK’s lead organisation for film, television and the moving image New courses, directed by leading tutors from the BFI, will allow marketers access to the very latest in video and production techniques  Marketers will also improve their management of agencies and internal creative teams