‘Nudge’ is a term that’s used in behavioural science to describe how providing simple, positive, timely and socially meaningful prompts can help people make better choices of action. The idea is crystallised and exemplified in the book “Nudge” by the American academics Cass Sunstein and Richard Thaler. They describe how careful thought about process design and presentation of information can provide effective ‘nudges’ to positive action in a huge range of scenarios from completing tax returns, to reducing litter, to keeping urinals cleaner!
Does learning necessarily result in behaviour change? It may be part of the process, but most people will also need some nudges in the right direction. This webinar explores how to achieve real behaviour change with learning interventions, and shows how a novel approach to learning design helped clients like Channel 4 achieve award-winning outcomes.
Attendees will find out how to:
- Identify the reasons why learning initiatives fail to deliver impact
- Define the characteristics of an effective behaviour-change message
- Recognise how effective learning design can promote behaviour change.
Hosted by the Learning and Skills group and presented by Owen Rose, Managing Partner at Acteon, this free webinar takes place on Thursday 23 March at 12pm.
Registration is available here: http://learningandskillsgroup.ning.com/events/achieving-behaviour-change-a-nudge-in-the-right-direction