Transition explores how to make an effective interactive video
The team at Transition have pooled their expertise into a blog about how to build successful learning material.
Transition Associates is an elearning development company invested in creating high-quality e-learning solutions. The team have recently been doing a lot of work with film communications company Outtakes, fueling discussions about what it is that makes a great interactive video. They have shared their conclusions in a blog.
Interactive video is an important tool emerging in the field of elearning. Its value lies in the fact that it is immersive; the learning experience becomes an active rather than a passive one, which is something learning developers are constantly striving to achieve.
This blog highlights several things that Transition believes are crucial in creating a valuable interactive video. The final conclusion of writer Ashleigh Hull is that it must be engaging.
“I think often we make the assumption that just because something is moving on a screen, it’s engaging. But there’s a difference between engaging and mesmerising. I know this from many, many hours spent watching bad TV. That’s mesmerising - it’s something I can stare at and switch off to. But we’re trying to teach. Our learners just staring and switching off is the last thing we need.”
A spokesperson for Transition has commented that this blog is merely “the tip of our interactive video iceberg - a tiny, visible part of everything that’s going on beneath the surface at Transition. It’s a very exciting time for us. We’re entering a new era as an industry and as a business. Interactive video is one of the most exciting things that’s around right now, and we are wading right in. We’re reselling great video creation tools like Camtasia. We have brilliant partners in Outtakes, the people behind Active Touch Technology. And we’re excited for what’s ahead.”
The full blog is available at Transition’s website or and by joining the discussion on twitter.