With TACK International’s 70 year heritage, and 40+ years of history behind TMI World, TACK & TMI are two of the world’s longest standing and well respected learning and development brands. The new branding retains authenticity and recognition by incorporating some original elements into a new look that marries the past to the present - and sets the course for where the brands are headed in the future.
Brand logos for both TACK & TMI have been updated to incorporate modern, bold typography in a professional grey tone.
For TACK the logo now features a strong symbol in a refreshed shade of red. The symbol design is based on TACK’s renowned ‘You, We, I’ learning model for customer centricity and represents the company’s commitment to delivering customer value and results.
For TMI the logo features a contemporary interpretation of the company’s former symbol in a calming shade of blue. A key part of TMI’s brand DNA, the symbol represents the holistic approach TMI take to helping clients transform. By connecting hearts and minds to inspire both the why and the how of change, TMI makes the complex simple.
The new logos were gradually teased to the market, with the full unveiling taking place on 2nd May 2018.
Stefano Colli-Lanzi, CEO at parent company Gi Group, commented: “As the learning and development industry continuously evolves, the TACK & TMI business also grows, adapts and innovates to meet the ever-changing needs of learners. TACK & TMI required new brand identities that are relevant, sustainable and representative of their vision for now – and into the future.”
“Refreshing the visual expression of the TACK & TMI brands is the first step towards a bright future as part of Gi Group. There will be more developments to come - including further evolution of the company’s learning solutions to meet the needs of tomorrow’s businesses.” Added Colli-Lanzi.
The new global websites have been designed with a fresh look and user-friendly navigation to showcase the depth and breadth of learning solutions offered. The organisation’s local websites, covering 55+ countries and 37+ languages, will reflect the new branding over the coming months.
TACK & TMI North America will be revealing the full new visual identity at Booth Number 2610 at ATD on 6-9 May 2018, in San Diego, USA.
The stimulating new look for TACK & TMI will unfold further throughout 2018. Every detail from office signage to business cards, from websites to learning materials will help to celebrate this significant chapter in their history.
For further information about TACK & TMI visit www.tacktmiglobal.com.