Testing the Follow-up on Great Content-based Marketing Campaigns: Most Companies Fall Flat
Richardson's new blog, Testing the Follow-up on Content-based Marketing Campaigns identifies some of the gaps, effectiveness, and growing misalignment of sales and marketing regarding the follow-up and nurturing of content-based marketing leads.
Content-based marketing is on the rise. It’s expected to represent 35% of the marketing budget in 2013, according to the latest estimates, up 84% from 2012. Companies are having no problem cranking out content-based marketing campaigns — with information aimed at positively influencing a customer in some way — but they seem to struggle with follow-up and nurturing leads.
Richardson, a leading sales training company, has posted a blog, Testing the Follow-up on Content-based Marketing Campaigns on their award-winning Sales Excellence Review blog site. The blog, written by Jim Brodo, SVP of marketing, identifies some of the gaps, effectiveness, and growing misalignment of sales and marketing regarding the follow-up and nurturing of content-based marketing leads.
To read the blog, please click here.