Richardson Launches New Research Report: Content Marketing and Sales Effectiveness
Richardson, a leading sales training and strategy execution company, in partnership with SellingPower Magazine, today launched a new research report: 'Content Marketing and Sales Effectiveness, Establishing a Cohesive, Two-way Stream Between your Sales Team and Marketing Department'.
Richardson, a leading sales training and strategy execution company, in partnership with SellingPower Magazine, today launched a new research report: 'Content Marketing and Sales Effectiveness, Establishing a Cohesive, Two-way Stream Between your Sales Team and Marketing Department'.
The report sets out to identify the gap that lies between the provocative content and thought leadership that marketing creates and how the sales organization is using that content to enable their reps to find new customers, win more opportunities, and grow strategic accounts.
Highlights of this report include:
- Sales reps do not understand their company's content marketing strategy.
- Sales reps and managers are reading and reviewing marketing content, but are struggling to find value that is easily transferrable to their customers.
- Sales reps and managers are looking for valuable content that is relevant and applicable to the solutions your company sells. They are not asking for more, they are simply asking for better.
Over 400 sales reps and managers responses were collected for this report.
The Content Marketing and Sales Effectiveness survey results are available to download.