Richardson Announces the Launch of a New Electronic Audio Book Sales Training Series
Richardson has launched new sales training support tool, NanaSalesBooks. NanoSalesBooks are a series of highly-engaging, 15-minute audio podcasts that focus on essential sales topics and can be listened to on most portable audio players, online, or downloaded to a computer.
Philadelphia, PA — April 16, 2008 — Richardson (http://www.richardson.com), a leading sales training and consulting firm, today announced the launch of its first edition of an electronic audio book series, Richardson NanoSalesBooks™. The NanoSalesBooks™ are a series of highly-engaging, 15-minute audio podcasts that focus on essential sales topics and can be listened to on most portable audio players, online, or downloaded to a computer.
Linda Richardson, best selling author of nine books on selling, has written and personally recorded each audio book. As teaching tools, the NanoSalesBooks™ can standalone, reinforce skills, and be used by managers as coaching tools.
“It is exciting that this technology is making it possible to put sales training in the hands and ears of salespeople in a fast, affordable, and easy to access way.” says Linda Richardson, Founder and Chairman of Richardson. “In our NanoSalesBooks™, I have condensed into 15 minutes – vital skills, strategies, and examples on priority sales topics to give salespeople the ‘how tos’ they need to win business and reach peak performance.”
Each of the NanoSalesBooks™ comes with a planner and checklist that is downloadable from Richardson’s website at http://www.richardson.com. Topics covered during the first edition include:
Competitive Smarts — Outsmarting Your Competitors
The 60 Second You — Credentializing Yourself and Your Organization
Winning Sales Proposals — Making It Easy for Customers to Say Yes
Selling with Stories — Dialogues in 3D
Closing Time — Closing in any Economy
The NanoSalesBook™ Series is available for sale to corporate clients via site license by contacting Richardson at [email protected]. Richardson will be making the NanoSalesBooks™ available for individual purchase on our website at http://www.richardson.com in the coming months.
Richardson’s next NanoSalesBook™ Series, Sales Management, will be released in third quarter 2008. For more information of Richardson’s NanoSalesBook™ Series, please visit www.richardson.com
About Richardson
Richardson accelerates the productivity of sales professionals by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization’s strategy. Utilizing a comprehensive curriculum, coaching, consulting, diagnostic testing tools, and a proprietary customization process, Richardson helps develop the critical skills sales organizations need to win. Richardson’s curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, interactive eLearning, and podcasts.