Tata Interactive Systems' Bank Simulator short-listed for the E-learning Awards 2008
The simulator created by Tata Interactive for ICICI Bank amongst the finalists for the E-learning awards in the Best Learning Game, Simulation or Virtual Environment category.
Tata Interactive Systems' (TIS - www.tatainteractive.com) Bank Simulator created for a leading Indian bank, ICICI (www.icicibank.com) has been short-listed for the grand finale of the prestigious E-learning Awards 2008, organized by the E-learning Age (http://www.elearningage.co.uk/awards.aspx).
The E-learning Awards seek to identify proven implementations of technology leading to a known and measurable learning outcome against established objectives. The award recognizes innovative uses of technology, as well as the extent to which this brings about greater engagement, enjoyment, and motivation than more traditional approaches. TIS submitted the ICICI Bank Simulator in the Best Learning Game, Simulation or Virtual Environment category.
The Bank Simulator was developed for the newly hired customer service officers (CSO) handling ICICI Bank's retail branch operations. Prior to the simulation, experienced team members mentored the new hires and exposed them to general customer service practices at ICICI and to the core banking software steps they needed to follow for specific processes. However, during this on-the-job training period, ICICI incurred heavy costs on account of the time the experienced employees spent mentoring and due to the errors that new hires made.
According to Rupesh Goel - Practice Head, Simulations, TIS, "The Bank Simulator was developed with a deep involvement from ICICI. It has extensive knowledge capture of both technology and process areas and an interesting format to make the user feel engaged. ICICI Bank tells us that it has reduced the new hires' time to competence by 50 percent. This innovative simulation maps to the financial system of ICICI Bank and allows the integration of the system, customer, and CSM interaction, and also document scrutiny within the same learning environment. The simulator's open nature permits the learners to attempt activities in random order while a tracker intelligently marks their progress and gives in-time feedback."
ICICI Bank had premiered the solution in a classroom setting at training events across India and the learner and instructor feedback indicates a very high level of engagement and competitive spirit.
© 2008 Tata Interactive Systems
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