Tata Interactive Systems supplies learning materials to satellite television subscribers
The global learning provider, Tata Interactive Systems (TIS), is bringing the basics of corporate e-learning to a wider audience by producing a series of 365 animated stories for the satellite television company Tata Sky. Tata Sky will broadcast these stories to its customers at the rate of one story per day for the next year.
According to Sanjaya Sharma, CEO of Tata Interactive Systems (TIS), (www.tatainteractive.com), each of the 365 stories is based on Indian culture, history and/or mythology.
Tata Sky, the youngest of the Tata Group of companies, began broadcasting in 2006 and currently offers some 110 channels along with a number of interactive channels - all with DVD picture quality and CD sound quality.
"Our strategy is to capture the market by offering superior value," said Vikram Kaushik, managing director and CEO of Tata Sky. "We believe that satellite television is a new category and are working hard to educate customers about its benefits."
"I believe that Tata Sky will change the paradigm of television viewing in India," commented Sharma. "The market has responded positively to its service and its aim of having 1m subscribers by the end of this year is well on the way to being achieved.
“Naturally, we’re delighted that TIS’s experience and expertise in producing high quality learning materials, developed over nearly 20 years, is now finding expression via the ‘consumer-orientated’ medium of satellite television – especially on one of the most advanced and ‘go-ahead’ stations.”
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