MAAS Marketing Launches People Impact Loop™: A Strategic Reboot for L&D Teams
MAAS Marketing, the maverick agency for modern L&D, has officially launched the People Impact Loop™ – a new strategic operating system designed to help Learning, Talent and People teams finally connect the dots between People initiatives and business value.
Developed by MAAS founder and vocal industry agitator Ashley Hinchcliffe (née Sinclair), the People Impact Loop™ is a direct response to the outdated way most organisations approach People experiences - with good intentions, but little impact.
“We’re not here to slap a campaign on an LMS and call it a day,” says Hinchcliffe. “The People Impact Loop™ flips the script. It embeds insight, business strategy, product thinking and marketing into the entire learning lifecycle - not just at the end when the damage is already done.”
The Five Steps of the People Impact Loop™
At its core, the People Impact Loop™ is a cyclical, insight-led model made up of five interlinked phases. Each step builds on the last to create momentum - forming a powerful flywheel that fuels continuous improvement, stronger business alignment, and better employee outcomes.
Here’s how it works:
Phase 1: Gather Employee & Business Insights
A hugely overlooked aspect of People functions. Before building anything, start with what people need and what the business wants. These are rarely the same thing. Smart research unlocks data to design campaigns and experiences that are relevant, desirable, and actually valuable to both employee and business.
Phase 2: Strategic Business Alignment
Tie People experiences to real business goals - not vanity metrics or vague promises. Growth, transformation, retention: whatever your business is aiming for, your function should be a lever.
Phase 3: Employee Experience Design
Design your experiences like a product. Ruthless about relevance. Obsessed with user experience. If you wouldn’t pay for it yourself, don’t make your people suffer through it.
Phase 4: Employee Engagement & Campaigns
Now, market it. Not with an email blast and a shrug. With clarity, storytelling, and strategic activation that cuts through the noise and drives real engagement.
Phase 5: Measure Impact & Boost Value
Because you started with purpose, you can now prove value. Data flows back into the system, feeding the loop, refining the offer, and building credibility.
This Isn’t Another Framework. It’s a Movement.
The People Impact Loop™ is not here to decorate your slide deck. It’s a flywheel for change. A mindset shift for teams ready to stop firefighting and start building People experiences that actually work.
With the launch, MAAS is also expanding its services to help organisations bring the Loop to life - through consultancy & strategy creation, deep business research, internal brand development, strategic internal marketing campaigns, and practical training.
Ready to Redefine the Role of Learning?
The People Impact Loop™ is now live at www.maas-marketing.co.uk/people-impact-loop. Download the practical guide, explore the five steps, and find out how MAAS can support your journey.
Marketing makes People functions matter. Discover more on the MAAS website.