E-learning company on course to achieve superhero feat
Learning Heroes, the fast-growing company which is disrupting the e-learning market, is set to treble its income in 2017 - the second year in a row. With an advance order book already standing at over £1m, it is on course to achieve subscription sales of more than £3m in the coming 12 months.
The company – set up two years ago by Adam Kara with his brother Aaron and friends Ian Darlington and Mike McGann – has quadrupled its client base in 2016 by signing up over 200 new customers including major names such as Mercedes, Specsavers and Sainsbury’s.
It also launched in the US and Australia via deals with a number of world-leading learning management systems (LMS) providers, which are now promoting its content to their customers.
During the year the company made a number of key appointments, doubled the size of the team to 16 and moved into larger premises within Birchwood Park, Warrington.
It also underwent a rebrand, allowing clients to vote for a new name and ‘co-create’ its logo and style. Learning Heroes delighted the learning community with its innovative marketing stunts at key shows including flash mobs and a mock-up of a police murder investigation scene to illustrate ‘death by PowerPoint’.
CEO Adam Kara, a serial entrepreneur with a background in the industry, said: “2016 has been an incredible year for Learning Heroes. We have achieved income three times that in our first year and it looks set to treble again in 2017, with further international growth.
“We set out to save the world from boring e-learning by offering shorter, sharper content more suited to today’s needs, and a simpler, subscription-based pricing model. We didn’t realise we had created a new model until someone compared us to Netflix.
“Call it disruption but in truth, all we are doing is producing courses which we would enjoy ourselves and treating customers how we would like to be treated. The most important thing is that customers love it, as the growth of the company shows.”
ENDS