Mobile learning gaining momentum within organisations survey shows
The overwhelming majority of organisations are starting to implement mobile learning and are interested in it as a solution to their learning and development requirements. Only 6% are not interested in a mobile approach to learning whatsoever.
Over 100 organisations responded to a survey which was commissioned by LINE Communications, one of Europe's leading providers of learning and communications solutions. The findings appear to corroborate the work carried out by benchmarking practice Towards Maturity who discovered that mobile technologies are now in use in 39% of organisations.
In other findings, the survey also illustrated that the 21st century learning model, Learning Architectures, was a familiar concept to more than half of the participants (52%).
Respondents were asked what it was that they looked for from a supplier of technology supported learning and communications and whilst 'value for money' scored highly (66%), 'quality design' also came in at the top of the list. Two-thirds of all participants highlighted this as key in 2011, which given the investments many have made in rapid tools and methodologies over the last five or six years, it is interesting to see it holding its own at the top of the list.
The greatest issues that organisations experience with suppliers in 2011 was 'failure to understand their business' (65%). 45% of respondents encountered 'poor project management', 39% had issues with their suppliers misinterpreting the brief, 34% witnessed 'poor communication' and for 33%, cost was a fundamental issue.
As also found in the 2010 survey, of the greatest benefits that suppliers of technology supported learning and communications bring to organisations is 'expertise', which was overwhelmingly the favourite, with three-quarters of all respondents indicating that this is the case. It seems organisations value highly, the specialised expertise they get and the external perspective that such companies bring on learning and communications issues.
LINE fared well in the survey with 100% of all respondents who use LINE as their main learning and communications partner indicating that 'expertise' was one of the greatest benefits that it brings. The 'quality' of products and services, and the 'innovation' and 'creativity' that they display, were also cited as major benefits of working with LINE.
In response to the survey, Steve Ash, LINE's Director of Sales and Marketing said, "We have conducted the LINE industry survey for the past three years and it is interesting to see the distinct correlations between our results and those of Towards Maturity, particularly in regard to mobile technologies. The world of technology enabled learning is changing so fast that our clients increasingly seek out our specific expertise in this area to help address their business challenges. Our ability to use these technologies innovatively, and the creativity that our teams bring to the solutions we design are key market differentiators for LINE."
The full industry survey results will be available shortly at http://www.line.co.uk/headline/blog/