LINE relaunches website to reflect new sector focus
London, 25th May 2011. LINE Communications, one of Europe’s leading providers of learning and communications, today announces the launch of its redesigned website at www.line.co.uk, reflecting a refocusing of operating capability prompted by the growth and development of its business.
For over twenty years, LINE has enjoyed an enviable reputation for excellence in the design and delivery of learning and communications solutions across a broad variety of business sectors, both private and public. While continuing to provide full service across this wide range of industries, LINE has moved to consolidate its expertise in a group of key verticals; Defence, Automotive, Professional Services, and Energy. With client relationships in these areas spanning over two decades, LINE has operated at strategic level with key players in these sectors, and is now geared up to provide a more specialised service; offering particular experience, knowledge and capability specific to individual vertical markets.
The website redevelopment, Phase One of a three-phase programme, has been prompted in part by the need to showcase these changes to team structure, which are part of an ongoing growth strategy designed to help LINE scale its business efficiently over the next two to three years. The changes are also a recognition of the way that LINE’s business and its market are changing.
LINE is the UK Market leader for the development of bespoke e-learning solutions [http://www.bcs.org/upload/pdf/elearning-tables.pdf]. However, the depth and breadth of the relationships that LINE has developed in these core sectors over the past 22 years involves the LINE team in a range of strategic consultancy and innovative activities going well beyond the design and delivery of tactical learning and communications solutions.
The redeveloped website introduces visitors to the key sector contacts at LINE and showcases a broad range of work that the company has undertaken in each of the core sectors. Future phases of work on the website will expand the number of core sectors, focus on specific areas for key clients and highlight the varied range of mobile learning and communications programmes that the company is engaged with.
Steve Ash, Director of Sales and Marketing at LINE said ‘The thing that our clients value most highly from the LINE team is our expertise. This extends beyond our experience and innovations in the learning and communications sphere. Increasingly, our clients are seeking our expertise gained from working in their specific sector. The team restructure which the website reflects will support our ability to deliver even more closely targeted expertise to our clients.’