News story
What’s the strategy behind Go1 acquiring Blinkist?
Go1Learning News
Go1’s acquisition of Blinkist and a new model for consumption of learning content.
Go1, a library of workplace learning resources from Mind Tools, Pluralsight, Skillsoft and around a hundred other learning content brands, has acquired Blinkist, an app that gives short, 15-minute microlearning summaries of professional books and podcasts.
They cover business topics like marketing, finance, technology, well-being and a whole host of work and personal development subjects. It's for people that want to learn but don't have time to read.
Usually Go1 partners with content providers, so why this acquisition, what's the strategy? Ollie Browning joins Learning News to explain why Go1 bought Blinkist and about Go1's new model for consumption of learning content.