News story

3t Transform appoints new CTO to advance applications of its virtual reality technology

Newcastle upon Tyne, UKLearning News

Fiona Hobbs has been appointed as Chief Technology Officer at 3t Transform, a technology company which delivers workplace management software and virtual reality (VR) training.

3t Transform, based in Newcastle upon Tyne, UK, is further developing its innovative offering for a wide range of industries that can benefit from its learning management, competency management and training management software, as well as its VR and digital twin technology. 

Fiona Hobbs has a proven track record of growing companies and building strong cultures. She has previous CTO experience at Workcast, an online events platform and Opencast, a technology consultancy where she was involved in projects with NHS teams and Newcastle Strategic Systems Ltd. She has more than 18 years of experience in software development and brings extensive learning technologies expertise to 3t Transform. 

Fiona has been appointed to drive the company’s technology roadmap around its existing workplace management and training software, as well as identify applications for more immersive experiences to support learning and training, utilising its VR technology. She will be applying pedagogy principles to explore and push the boundaries around how people learn and retain knowledge and use that to identify more immersive experiences which can help people learn more effectively.

To support this, Fiona will be developing a platform that will enable rapid development and deployment of 3t Transform’s software and technology solutions. In addition, she is building new agile teams within the business, to deliver better experiences to the company’s customers which include BP, Komatsu, Baker Hughes and DNV.

As a STEM ambassador, Fiona is passionate about helping young people to make decisions around working in science and technology and will use her position to champion the opportunities available.

Fiona Hobbs, Chief Technology Officer, 3t Transform commented on her appointment: “I’m in such a privileged position with my role at 3t Transform – its bleeding edge technology is so fascinating and it has the ability to really change the way future talent learns and retains information. This will help to develop more experienced employees who can work safer and smarter.

“Also, I’m excited to see how 3t Transform’s virtual reality technology can provide more immersive training experiences and offer blended learning through the delivery of amazing in-person training provided by sister companies AIS Survivex and Drilling Systems.

“In addition to the potential of 3t Transform’s technology, I was also attracted to the company by the calibre of its team. Grant Crow and the rest of the board and senior team are highly experienced individuals, and I know they will support me in the transformations ahead.”

Grant Crow, Managing Director of 3t Transform added: “We’re delighted to welcome Fiona to the company. Her  expertise and passion for learning technologies and agile best practice are just what we were looking for to help us  shape the future of our products.

“In the coming months she will be responsible for driving real change which will include creating autonomous, agile teams which will lead to improved productivity and enhanced offerings to our customers. I’m excited to see where her vision will take us as a business.”

3t Transform is part of the 3t Energy Group, which includes AIS Survivex and Drilling Systems. It offers blended learning experiences to companies who are looking to engage, retain and train employees.


Jenny Ashton-Smith on 0798 0789 501 or email [email protected]

About 3t Transform

3t Transform is a technology company based in Newcastle upon Tyne, UK which provides a range of fully connected workforce development software that manage and track the safety, compliance and competence workforces. It’s learning management software has been developed to enhance workforce engagement and tracks and assesses learning performance. The company’s highly immersive bleeding-edge technology and learning solutions, which includes virtual reality, also increase learner engagement knowledge retention.

This enables its customers to benefit from safer working environments with competent employees working to more efficient processes. It also drives strong business cultures and organisations that are able to engage, retain and train its employees to a high standard.

3t Transform has a strong track record in the oil and gas sector but its technologies can be hugely beneficial to a range of industries and especially those that are in high-risk or remote environments where its connected software and virtual reality offering can provide insight before stepping foot on site. Its customers include BP, DNV, Baker Hughes, Komatsu and Serica Energy.

Part of 3t Energy Group, the company often works jointly with sister companies AIS Survivex, the UK's biggest energy sector training provider and Drilling Systems, which develops and manufactures advanced simulation technology solutions to improve safety in the oil and gas industry.