By bringing the two companies together QA can now also help organisations build their capabilities in the essential digital marketing and data analytics skills that commercial functions also require to win.
Circus Street was founded in 2009 by brothers Richard and Jonny Townsend.
The acquisition builds on QA's earlier acquisition of Cloud Academy, which helps global organisations grow their Tech skills via a subscription-based digital platform. The addition of Circus Street to the QA family allows them to play an even greater role in driving digital transformation, using Circus Street to build digital and data capabilities across their entire enterprise, and Cloud Academy to systematically assess, build and validate the skills of their tech teams to deliver it. This acquisition also means QA is able to offer its clients the broadest choice of different modes of training to fit their circumstances, from live virtual to in-classroom training, and fully digital, self-paced training.
The acquisition of Circus Street represents a significant increase in QA's global reach, with over 500,000 learners in over 150 countries having used the Circus Street platform.
Paul Geddes, CEO, QA: "Together we help our clients not only see the potential for digital and data to transform the products they design and how they take them to market, but also recruit, upskill and reskill the tech teams to build and run these products using modern tech approaches and platforms."
Jonny Townsend, President Circus Street: "This acquisition allows us to significantly expand on our commercial success across our core regions of the Americas, EMEA and APAC."
Srikanth Iyengar, Chief Client Officer, QA: "...clients tell us they want to understand and build digital capability right across their business, away from the traditional silos that stand in the way of full digital transformation; ...we've been keen to extend our solutions into the commercial functions that design products and take them to market; ...we have significant opportunities to introduce Circus Street to QA's clients, particularly in Financial Services, Tech, and Government, and to introduce QA to Circus Street's clients in FMCG, Pharma and Manufacturing."