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Ali Soper: Marketing learning

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Ali Soper, Creative Director, MicroLearn at LTSF19: how L&D can learn from the world of cinema when launching learning programmes.

Ali Soper, Creative Director and Co-founder, MicroLearn, talking to Learning News at the Learning Technologies Summer Forum
Ali Soper, Creative Director and Co-founder, MicroLearn, talking to Learning News at the Learning Technologies Summer Forum 

Learning News spoke to the creative director and co-founder of MicroLearn, Ali Soper, at the recent Learning Technologies Summer Forum in London about the session she hosted on marketing learning. 

Ali cites how film producers don't just release a film and hope people will attend, instead they create a whole marketing programme with trailers, posters, merchandise, critical reviews, customer reviews and more, to ensure it's a success. Ali believes L&D can take a similar approach to launching new courses.

In her session at LTSF 2019, Ali called on the learning profession to think and act like marketeers. 

Watch Ali Soper's interview following her session on marketing learning here on Learning News. Over the next few weeks we'll be publishing all of the Learning News interviews from the Learning Technologies Summer Forum 2019 that we completed during the event.