Customers of, and visitors to, Training Press Releases have been greeted with a change over the last few days: the service has changed its name, to Learning News.
The change, according to the founder and managing editor of Learning News, Robert Clarke, is to help the service better reflect today’s media and the website’s role.
“Since we were founded, around fifteen years ago, ‘learning’ has replaced ‘training’ as the sector’s dominant term for its skills-acquisition services,” says Clarke, “but that’s not the only reason for our change of name. The media has evolved – news has moved, for the most part, online and a whole new community of influencers has emerged. Press releases themselves have become less of a primer for the media and more of a finished news story. As times have changed, we’ve changed – but we felt that our name didn’t reflect that well enough.”
Learning News remains the sector’s key platform to reach learning influencers – not just journalists and editors of news websites, but also thought-leaders, specialists, bloggers, commentators, researchers, event organisers and many more people. Since being founded, Learning News has published around 20,000 press releases.
The service remains the same: unlike many newswires, Learning News also provides personal help and advice with its customers’ news stories. “We want people to get the most from our service,” says Clarke, “and a key part of that is working with them, to help them create better publicity and write better stories. It’s all part of our service.”
The change of name took place on 10 August 2017, moving to a new website address learningnews.com. At the same time, the service’s Twitter name changed to @learnnewswire.