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How creating a “buzz” can lead to a learning culture

LondonLearning NewsHemsley Fraser

Although learning has always been important to organisations, the urgency which businesses now feel to maximise the value of their learning strategies has never been more intense. At Learning Technologies 2020, Hemsley Fraser will be talking to visitors about the role creating a “buzz” plays in helping to build a learning culture.

As leaders attempt to manage a multi-generational workforce in an era marked by digital transformation, businesses have increasingly turned towards learning in order to ensure success at the desired pace. By creating a learning culture organisations encourage the constant development of their employees, consistent knowledge transfer, and systems and processes which influence each other. It can transform the organisation into a living and breathing machine, one which is in a state of continuous improvement.

In order to build momentum for change, businesses must give employees something to buy in to. They should understand the benefit to them personally, as well as the impact on the organisation as a whole, with a clear alignment of goals. This is where “buzz” comes in.

What do we mean by “buzz”?

The word “buzz” triggers connotations of excitement. To “buzz” someone is to make them take note of what you’re saying, leaving them enthused and motivated. It’s the feeling you get when you’ve achieved a goal, and it is buzz that can make all the difference when it comes to delivering impactful learning.

In the context of learning, “buzz” means exciting individuals at the right time and in the right way in order to demonstrate the value learning holds, creating a desire for further development. It’s using the available technology to communicate learning in a way which has clear significance to the individual at the time of delivery, sparking curiosity and satisfying the current need, so that the learner is open to the next step in development.

How do we build buzz?

Building buzz starts with creating a relevance for employees. They must understand the reason behind the intervention, and how it will benefit them, so learning must not sit separately from the rest of the business. Instead it should fit within the rhythm of the organisation, and should have clearly defined outcomes which have a positive impact upon the business. This means that learning in the flow of work is of utmost importance, as is building engaging experiences.

Once learners have bought into the process, the reality of their experience must meet with the expectactions built by the organisation. These experiences should be delivered through a modern, blended approach combining different modalities to appeal to different audiences, using mixed media to reinforce key messages.

Throughout the process, learning and its effects must also be constantly analysed and adjusted to ensure it meets the goals set. Are learners engaged throughout the process? Do they still have the “buzz” for learning – at what point was this lost? Like learning, buzz should be part of a continuous journey, with participants motivated throughout.

How does this lead to a learning culture?

It’s this continuity that can lead to the creation of a learning culture. By using “buzz”, HR and L&D professionals can ensure the right mix of content, context and experience which allows learning to have the most impact. Employees are left with a clear understanding of why the learning was necessary, experiences which imparted skills, motivated and inspired, and evidence of the individual benefits.

Through meeting the needs and expectations of learners, organisations leave them wanting more – not because the learning did not deliver all that was intended, but because the experiences were so positive that when the next learning intervention comes, some residual buzz will help to engage employees all over again.

Creating buzz in this way is the first step on the journey towards building an organisation which thrives from a learning culture, and from building new opportunities. It is these organisations which are the most agile, that can move at a pace and scale which outstrips their competition.


We’d love to talk about building buzz and a learning culture within your organisation. Visit us at Stand E26 at Learning Technologies to learn more about Hemsley Fraser’sLearning as a Service approach.