News story

Despite industry perception, 70:20:10 remains a change agent in the L&D industry

UKLearning NewsGoodPractice

Recent research undertaken by GoodPractice has shown that after a decade of debate, 70:20:10 has yet to reach its peak despite a varied and evolving understanding of the framework and its application within the L&D industry.


For their latest research report The Evolution of 70:20:10 – Will L&D Survive or Thrive?, GoodPractice interviewed L&D professionals working in the UK, across Europe, Australia and the USA to understand how diverse sectors of industry are practically using 70:20:10.

Owen Ferguson, Managing Director of GoodPractice said, “Using in depth qualitative research we set out to interrogate fundamental questions concerning 70:20:10’s practical uptake and whether it is even a net positive influence on our profession – the results truly surprised us.” 

“The research has shown that uptake of 70:20:10 is not only far more broad than anticipated but its practical application more sophisticated – acting as a change agent across geographies and sectors.” 

“The question that remains for us now is whether the core concepts behind 70:20:10 have trickled through to the consciousness of employees outside of L&D?” 

Practitioners involved in the study were found to have very pragmatic and nuanced views about 70:20:10. Interviewed organisations were sophisticated in their understanding of 70:20:10 and did not apply it in a dogmatic or prescriptive way. 

“It’s the learning professional who really needs to understand 70:20:10, not the learner. Learners are already living this concept naturally. There is no need to introduce it to them. However, learning professionals need to understand what it means and how to offer learning opportunities across the learners’ workflow.” 
Sabine Gori, Credit Suisse 

“Some people can be quite dismissive of 70:20:10. My view is that they perhaps don't understand it as much as they could. When some people think about 70:20:10, they are not going deep enough. When I hear people critiquing the model, I'm always interested to understand how deeply they understand it.” 
Brian Murphy, Citi.

“I would say that you don't actually implement 70:20:10. 70:20:10 is there, in nature, and it is our job to harness that natural desire people have to learn, rather than trying to box people into specific slots.”
Rich Dawson, Virgin Trains.

GoodPractice will be in the exhibition hall at Learning Technologies, stand L30. Owen Ferguson (MD) is presenting on this report at 12.30 – 13.00 (Theatre 8) on Wednesday 13th February. Visitors can also catch GoodPractice’s Learning and Performance Solutions Director James McLuckie at 11.00 – 11.30 (Theatre 9) on Thursday 14th February presenting on the 'Confessions of an Online Learning Designer'.

The full report is available to download for free at:

Follow GoodPractice on Twitter @GoodPractice or search #gplt19 to keep up with activities during Learning Technologies.

GoodPractice won the Bronze award for External Solution of the Year provider with client Standard Life Aberdeen at the Learning Awards 2019.