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Clothing brand Seasalt Cornwall partners with Fuse to connect its growing workforce

Learning NewsFuse Universal

Clothing brand Seasalt Cornwall is partnering with Fuse Universal to connect its growing workforce with social learning and expert knowledge when they need it.


Cornish clothing brand Seasalt is growing - the family-run brand has 67 retail stores across the UK and Ireland, as well as 400 wholesale stockists, and has reported over 20% year on year growth for the last 9 consecutive years.

Last year the company secured £16m investment to support future growth and development in the business. 

A vital part of their growth strategy is to reduce the barriers to learning for their 1000 plus employees, and accelerate omni-channel growth to meet their ambitious growth targets.

Seasalt is working with Fuse Universal to connect its rapidly growing workforce with digital, social and user-centric learning experiences in order to:

  • Develop self-directed high-performance teams with the confidence and knowledge of how Seasalt supports its customers, suppliers, community and the environment.

  • Support learning through a socially-enabled platform that allows employees to access and share learning content with peers and subject matter experts.

  • Drive customer satisfaction through knowledge consistency across the company by enabling improved communication and supporting blended learning approaches. 

Paul Hayes, CEO of Seasalt, commented: “We want to see our employees develop at Seasalt, beyond Seasalt, and in the communities Seasalt supports. The Fuse platform provides them with access to self-directed and socially-enabled learning, as well as more efficient ways to collaborate and communicate.

“The technology from Fuse, alongside our cultural evolution, is giving our rapidly growing workforce the ability to bring our values to life."


About Seasalt Cornwall

At Seasalt, our purpose is to inspire women of all ages and shapes to dress with creativity and confidence and we aim to give our customers the best possible experience every time they shop with us.    

Our collections are designed in studios overlooking Falmouth Bay and St Antony’s Lighthouse, by an in-house team of fashion and textile designers, fine artists and illustrators. Their considered designs weave hand-crafted prints and distinctive colour palettes together with relaxed contemporary silhouettes. 

Seasalt clothing is known for its enduring quality and we offer a wide choice of shapes, fits and lengths, reflecting the diversity of our customers. This includes a petite range, sizes up to 28 and Easy On styles, designed to help women who find dressing difficult.

Our story began in 1981, when the Chadwick family bought a shop in Penzance called General Clothing that sold traditional workwear to the local farmers, fishermen and artists. After their father Don passed away in 2001, the family had a decision to make. When Neil Chadwick met his wife Sophie, a textile designer, in 2005, they decided to grow the family business, creating a brand of clothing and accessories, inspired by Cornwall’s wild landscapes and artistic community, and they called it Seasalt. 

Seasalt has grown to become one of Cornwall’s largest employers and we were proud to welcome our 1000th employee to the business recently. We now have over 65 shops around the UK and sell internationally to over 150 countries. 

In 2005, well before organic fabrics featured in many brands’ collections, Seasalt was the first clothing brand to be awarded Soil Association GOTS certification for its use of organic cotton and in 2013, we won a prestigious Queen’s Award for Enterprise in Sustainability.  We are committed to operating in an honest and responsible way and our design team is continually working on new and innovative fabrics, always striving to find more environmentally conscious options.

Raising money for charity has always been important to us. In 2019 we donated over £100k to local and national charities. We have also introduced a volunteering programme, which gives every employee a day out a year, to volunteer with local organisations. 

Seasalt nurtures and invests in creative talent, funding the Seasalt Bursary, which has given a series of apprentices the chance to train at the world-renowned Leach Pottery in St Ives. And in the spirit of promoting local traditions, we sponsor the International Sea Shanty Festival and Falmouth Oyster Festival here in Cornwall.

To find out more about Seasalt, visit