News story

Elearnity announces 2015 9-Grid™ market analysis for learning technology

Cirencester, UKLearning NewsFosway

Elearnity, the leading European Talent and Learning Analyst, today announced its annual 9-Grid™ analysis for the European LMS, Authoring Tools and Bespoke e-learning development markets for 2015. The Elearnity 9-Grid™ analysis provides a unique independent assessment of the main learning and talent technology supply options in the EMEA market.

Originally released in 2013, the Elearnity 9-Grid™  analysis model is based on the results of extensive independent research and deep insights from Elearnity’s corporate research network of over 150 client organisations, including BP, Lloyds Banking Group, Rolls Royce and Vodafone. Elearnity 9-Grid™ was originally created because of the limited value to European companies of US-centric market analysis. Elearnity is unique in assessing vendors and solutions with a European market perspective, and from providing independent advice to large multi-national clients based in EMEA.

The 9-Grid™ analysis is also uniquely designed for HR and Learning Professionals rather than IT. It uses the familiar framework of the nine box talent profile, but applied to solutions instead of people.  The analysis captures five levels of insight into a vendor’s position in the market, including their Performance, Potential, and Market Presence, but also uniquely, Total Cost of Ownership and Elearnity’s expectations about their 9-Grid™ Trajectory in the future.   This enables corporates to match potential solutions to their own specific context and priorities, as well as forcing a real debate about cost versus sophistication.

“Elearnity 9-Grid is still the only market analysis designed for European companies” said David Wilson, Elearnity’s Founder and Managing Director, “It is also the only industry analysis that makes corporates really examine their choices and compromises, including solution sophistication versus cost of ownership. Being in the top right, the usual position in Analyst market tools, is definitely not the best position for everyone – especially if it comes at significant cost”.

Wilson continued,

“The new 2015 analysis has been updated to reflect changing trends in the market over the past 12 months, as well as changes in the vendors. We have added new vendors, as well as refreshing the vendor analysis to provide a robust independent assessment of how these solutions actually perform in real customers. Our analysis is built on direct corporate experience, as well as our own independent expert assessments of the leading supply options”.

The latest Elearnity 9-Grid™ models for 2015 are free to download from: http://www.elearnity.com/9-grid.html