News story

EssentialSkillz unveil new corporate branding pack - O-LAS Branding

Milton Keynes, England and Galway, IrelandLearning NewsEssentialSkillz

EssentialSkillz, the global supplier of online safety training and risk assessment software has unveiled its new specialised corporate branding pack. Known as O-LAS Branding, the pack will enable any of EssentialSkillz large pool of existing international clients or prospective new clients to apply their own particular branding style to EssentialSkillz Learning Management System and comprehensive suite of courses.

Branding Example
Branding Example 

Although EssentialSkillz E-Learning course content is already fully editable using the authoring tool, the opportunity now exists for EssentialSkillz clients to modify the look and style of a page or screen to more closely reflect their own corporate branding style. The rationale behind O-LAS Branding is that it enables the client to have a fluid seamless stylistic link between their internal systems and EssentialSkillz core content by replicating their corporate branding onto EssentialSkillz learning products.

EssentialSkillz Managing Director Julian Roberts says this new customized branding development is significant: "It will allow our clients to use the EssentialSkillz suite of learning products in a system that resembles on a stylistic level, as closely as possible, their own internal system. This means that the client's end users can engage with EssentialSkillz award-winning content while at the same time, have the familiarity of their own corporate styling scheme, surrounding and underlying that content. Essentially the end user who is enrolled on an EssentialSkillz course will still feel they are within the familiar boundaries of their own company's information systems."

EssentialSkillz have endeavoured to make the branding process as painless as possible for their clients. They say the branding process couldn't be made any easier as all EssentialSkillz asks for from the client in order to rebrand their learning products, is to send any corporate images or logos the client wishes to be displayed on the EssentialSkillz products. EssentialSkillz can also send some branding samples to the client to give them an idea of what O-LAS Branding can do and allow them to choose their favourite design templates. A short consultation period to discuss the clients preferred colurs and styles is recommended and any branding guidelines they want to make EssentialSkillz aware of can be provided during this process. EssentialSkillz also say they pride themselves on their design and support teams and have a track record of fast and decisive action when any modifcations or alterations are called for. O-LAS Branding, therefore, is another component in EssentialSkillz range of solutions where the client can expect an excellent level of customer service.

O-LAS Branding allows EssentialSkillz in consultation with the client to brand each step along the e-learning path so corporate styling can be applied to everything from the log-in page, to the LMS, to the courses themselves and even to the certificate awarded to the users who complete the course. All of the branding will be implemented according to the aspirations of the client and the final system promises to deliver a polished, professional and consistent look that is in keeping with the high standards expected by the client.