World’s most comprehensive business-writing programme revealed at Learning Live
Business-writing experts Emphasis will reveal the world's most comprehensive business-writing e-learning programme at this year's Learning Live event in London.
Learning Live 2018 sees the first public demonstration of what’s believed to be the world’s most comprehensive e-learning programme focusing on written communication in the workplace.
The Complete Business Writer is a collection of more than 50 fully interactive modules that cover every aspect of business writing, from composing a tricky email right up to producing a proposal for a million-pound contract. The launch marks the culmination of more than three years’ development by specialist business-writing trainers Emphasis (www.writing-skills.com).
The collection features practical exercises, professionally produced video and high-quality graphics. Each module is designed to be completed in less than ten minutes, making the programme ideal for a microlearning approach to transforming written communication.
‘The written word has become the main way we communicate with our colleagues and customers,’ says Rob Ashton, Emphasis founder and author of many of the modules in the collection. ‘As well as writing documents, we’re far more likely to use email or instant-message tools like Slack or Yammer than we are to speak to or call someone.’
‘Yet often we stumble our way through these critical communications. So we’re at constant risk of alienating our colleagues or even losing customers altogether.’
Independent research* revealed the annual cost of employee miscommunication to be at least £28bn in the UK and US alone. And the problem is only getting worse as we rely more and more on the written word.
The programme bridges this skills gap by engaging employees in enjoyable, easy-to-digest learning content. It’s a proven approach based on the company’s 20 years’ experience of improving business-writing skills.
Many of the modules are designed as ‘standalone’ content. This allows organisations to mix and match lessons to cover the topics required – whether that’s as broad as effective report writing or as focused as how to structure a sentence for maximum engagement. It also means users can focus first on those subjects they feel they most need help with. The programme is also fully compliant with the SCORM e-learning standard, making it suitable for most in-house learning-management systems.
Emphasis will be demonstrating the Complete Business Writer throughout Learning Live (www.learning-live.com), on stand 19.