Course Merchant to present new eLearning Analytics and Course Management Tool at World of Learning
At World of Learning 2015, eBusiness solutions provider Course Merchant are to showcase CourseCRM, a Moodle and Totara Management, Analytics and Communications tool.
Education and Training eBusiness innovator Course Merchant has applied its market expertise to the development of a learner analytics and communications system it will be showcasing at World of Learning in September 2015.
CourseCRM is a custom build of the popular SuiteCRM, a fork of SugarCRM. Course Merchant have designed CourseCRM specifically for the eLearning industry. It extracts learner and course data from popular Learning Management Systems such as Moodle and Totara.
LMS data extracted includes gradebook data, quiz scores, course attendance, certificates, contact details, accounts, courses, modules and categories. Once in the CRM, this data can be manipulated and managed in a variety of ways that are not possible with the LMS itself.
Custom reports show which learners are failing in their studies and these learners can be contacted from within CourseCRM and offered assistance. Reports can be scheduled to run and be automatically emailed to key stakeholders on a scheduled basis.
Campaigns can be set up that contact those who have completed their courses and invite them to enrol on further courses.
CourseCRM can also be connected to ecommerce systems for the management of course sale data. It then gives a detailed overview of the whole course sales and management process.
Data captured from ecommerce systems can include course sale, course payment, discount data, payment methods, tax, payment status, etc. This data is all stored under a contact record for easy access.
Richard Standen, Founder and Managing Director of Course Merchant, said, ‘I’m really pleased we have got CourseCRM to market because it’s a great system. Basically it liberates learner data from the often restrictive bounds of the LMS. CourseCRM is a custom product that brings the power and flexibility of a leading CRM solution to online course managers in a way that directly addresses their needs."
"We have built special modules into it like Course Attendance, Course Module and Quiz Grades which capture gradebook data from the LMS and allow a full range of reporting, analytics and communications capabilities. It puts the business side of online courses on a much more solid footing."
Course Merchant is planning to give free demonstrations of CourseCRM to delegates at World of Learning 2015.