News stories from Chartered Institute of Marketing in 2022

UK marketers warns pandemic and inflation has changed consumer expectations of brands

Chartered Institute of Marketing | 04 May 2022

Majority of marketers (59%) finding it harder to predict consumer priorities, with nine in ten (91%) claiming their brand and business model will need to evolve to keep pace. Over a quarter (28%) believe their brand is out of touch with changed consumer needs. Convenience tops table of fastest-growing consumer priorities, followed by overall value for money and environmental impact tied at second place.

Research Reveals Respect For Chartered PR and Marketing Professionals on the Rise

Chartered Institute of Marketing | 19 Apr 2022

The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) has today released a report that finds respect amongst chartered professionals in its industries has improved in the last decade, but remains low compared to other professions.

Winners announced for nationwide student marketing competition

Chartered Institute of Marketing | 23 Mar 2022

The Chartered Institute of Marketing (CIM) has announced that a team from the University of Strathclyde has won its national student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenged student teams to raise awareness of its partnership with The Prince’s Trust in a creative way.

Next generation of marketers: shortlist announced for nationwide student marketing competition

Chartered Institute of Marketing | 09 Mar 2022

Today the Chartered Institute of Marketing (CIM) has announced the shortlist for its student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenges young marketers to respond to a real-life marketing challenge to become 'Marketers of the Future' - as well as winning a £1,500 cash prize and a one-year complimentary CIM membership to further their training.

CIM and the Australian Marketing Institute Announce Joint-Partnership

Chartered Institute of Marketing | 11 Feb 2022

Growing demand for marketing training has prompted a partnership between the Chartered Institute of Marketing and the Australian Marketing Institute. The new partnership aims to meet growing demands for marketing training for marketers in the UK and Australia, providing access to over 90+ virtual courses and will enable CIM and AMI members to take advantage of a preferential rate and allows best practice, training and resources to be shared to drive innovation within the sector.