News stories from Chartered Institute of Marketing in 2022

Marketing students compete to take social media platform WeAre8 to the next level

Chartered Institute of Marketing | 22 Sep 2022

The Pitch competition is now launched, where students are challenged to develop a creative campaign to evolve WeAre8’s social platform. Now in its twelfth year the global competition highlights the Chartered Institute of Marketing’s commitment to recognise up-and-coming marketing talent. The top ten teams will be invited to a live judging final on the 17th March 2023 to present their ideas to judges from across the industry.

Three in five young people considering a career in marketing amidst mounting economic uncertainty

Chartered Institute of Marketing | 18 Aug 2022

Three fifths (60%) of young people consider marketing a career choice, with good salary and career progression the top incentives to enter the industry; 36% view marketing as a safer option compared to other career choices in the face of financial uncertainty; Despite young people’s eagerness, three in ten parents wouldn’t want their child working in marketing, with the industry’s reputation for wellbeing and stress levels the top reasons why.

MSc in Marketing and Leadership programme from Cranfield University and CIM Academy to address UK skills gap

Chartered Institute of Marketing | 11 Jul 2022

• Marketing and Leadership MSc programme aims to address the industry’s growing skills gap • Businesses can majority fund the programme using Apprenticeship Levy funds, providing an accessible way for organisations to upskill • Programme announcement follows CIM research which found that skills amongst senior market level were lacking • Marketing and advertising agency OLIVER and parent company, Inside Ideas Group, amongst first to invest in industry-first qualification

Global ‘cancel culture’ putting UK marketing exports at risk warns CIM

Chartered Institute of Marketing | 08 Jun 2022

New research from the Chartered Institute of Marketing has today revealed that the majority of marketers in the UK are limiting their work to campaigns for British audiences and many fear offending other cultures.

UK marketers warns pandemic and inflation has changed consumer expectations of brands

Chartered Institute of Marketing | 04 May 2022

Majority of marketers (59%) finding it harder to predict consumer priorities, with nine in ten (91%) claiming their brand and business model will need to evolve to keep pace. Over a quarter (28%) believe their brand is out of touch with changed consumer needs. Convenience tops table of fastest-growing consumer priorities, followed by overall value for money and environmental impact tied at second place.

Research Reveals Respect For Chartered PR and Marketing Professionals on the Rise

Chartered Institute of Marketing | 19 Apr 2022

The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) has today released a report that finds respect amongst chartered professionals in its industries has improved in the last decade, but remains low compared to other professions.

Winners announced for nationwide student marketing competition

Chartered Institute of Marketing | 23 Mar 2022

The Chartered Institute of Marketing (CIM) has announced that a team from the University of Strathclyde has won its national student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenged student teams to raise awareness of its partnership with The Prince’s Trust in a creative way.

Next generation of marketers: shortlist announced for nationwide student marketing competition

Chartered Institute of Marketing | 09 Mar 2022

Today the Chartered Institute of Marketing (CIM) has announced the shortlist for its student marketing competition, The Pitch. The competition, this year sponsored by Boots, challenges young marketers to respond to a real-life marketing challenge to become 'Marketers of the Future' - as well as winning a £1,500 cash prize and a one-year complimentary CIM membership to further their training.

CIM and the Australian Marketing Institute Announce Joint-Partnership

Chartered Institute of Marketing | 11 Feb 2022

Growing demand for marketing training has prompted a partnership between the Chartered Institute of Marketing and the Australian Marketing Institute. The new partnership aims to meet growing demands for marketing training for marketers in the UK and Australia, providing access to over 90+ virtual courses and will enable CIM and AMI members to take advantage of a preferential rate and allows best practice, training and resources to be shared to drive innovation within the sector.